China

The IOC has launched its marketing strategy for the 2008 Olympic Games in Beijing, in a glitzy ceremony aimed at starting the sales push for the event.

Newly formed company Beijing Olympic Broadcasting has been officially named as the host broadcaster for the 2008 Olympic Games.

FIFA is kick-starting a series of promotional activities to raise awareness of the Women's World Cup in the US next month.

The IOC has completed the restructuring of its management team - with the appointment of a new sports director.

Democratic People's Republic of Korea and South Korea have agreed to send a unified team to compete in the 2004 Athens Olympics.

Lamine Diack has been re-elected – unopposed – as president of the IAAF for another four-year term.

A comprehensive analysis of soccer in China has been produced in a bid to boost business opportunities in one of the world's most exciting - and potentially lucrative - emerging markets.

New research from Sport+Markt indicates that televised football is more popular in the Far East than Europe.

The first ownership tender for a venue for the 2008 Summer Olympics in Beijing has been signed after a consortium bought up part of the new national stadium.

Spanish soccer's La Liga has signed an exclusive media rights deal covering China for the next five years.

Organisers of the Beijing 2008 Olympic Games have unveiled the official logo for the event.

The official emblem for the 2008 Olympic Games in Beijing is to be unveiled via a global webcast this weekend.

The International Table Tennis Federation (ITTF) has concluded a sponsorship agreement with car manufacturer Volkswagen AG.

The Beijing 2008 Olympic organising committee has selected Australian architects PTW and Arup to design the new swimming centre to be built for the Games.

The International Olympic Committee (IOC) has signed off on a $155million TV rights deal in Japan for the Athens 2004 Games.

The Houston Rockets have secured a naming rights deal with car manfacturer Toyota for the NBA team's new $200million arena.

Internet agency Kim Sports International has signed a deal with Major League Baseball Advanced Media to become the exclusive licence holder for MLB-related internet rights in Korea.

The organising committee for the Beijing 2008 Olympics has reportedly upped the working budget for the Games citing security and health issues.