China
It’s still Lord of the Rings
The power of the Olympic Games brand is beating off the commercial threat posed by the global economic slump, the IOC's top marketing official has told sportbusiness.com.
Yao Ming wins first sponsor
Yao Ming, the Houston Rockets' Chinese basketball star, has signed his first individual sponsorship deal as an NBA player.
ESS targets Chinese soccer fans
Pan-regional pay-TV network ESPN Star Sports (ESS) has pinpointed football coverage as the key to growing its business in China.
Women’s soccer cash promise
FIFA has promised a major cash boost to help women's soccer in 2003.
How to break China
Mark Thomas, managing director of marketing agency S2M Group, has warned new entrants to the Chinese sports market to ensure they have a clear strategy in mind before investing in the region.
NBA.com hits user high
NBA.com broke its record for monthly traffic in November - the first month of the new season.
Clubs surf the Chinese web
Granada Sport and Interactive - the new media partner of English Premier League soccer sides Arsenal and Liverpool - has struck a deal to market the clubs' websites in China.
Figures gather for China launch
A number of leading figures from China have been confirmed as attendees at the London launch of Sino-Navigator's first project following the signing of its 15-year agreement with the Chinese authorities.
Beijing gets IOC approval
The IOC has praised organisers of the 2008 Beijing Olympic Games following a two-day meeting in the Chinese capital.
TNSSport enters China
TNSSport is launching a sports research service in China from January.
IOC postpones Olympic vote
The International Olympic Committee (IOC) voted overwhelmingly to delay a decision on the future Olympic status of three sports meaning that the Games are likely to remain unchanged until at least 2012.
IEC net China Open
IEC in Sports has signed a deal to represent the TV rights to badminton's IBF World Grand Prix event, the China Open.
SportBusiness Seminars: China uncovered
The raft of opportunities available in China for all associated with the business of sport are being evaluated this afternoon courtesy of SportBusiness Seminars.
IOC will vote on Olympic cuts
The International Olympic Committee (IOC) has confirmed that it will vote on the future Olympic status of baseball, softball and modern pentathlon at its meeting in Mexico City on Friday.
China in Corcoran’s hand
With less than 24 hours to go until SportBusiness’ ‘China: Opportunities in the Business of Sport’ seminar, in association with Norton Rose, a further luminary has been added to the panel of speakers.
Istanbul wins place on the grid
Istanbul has been awarded a Formula One race in 2005 according to Turkey's motor sports federation.
Sino-Navigator charts course for China
Sino-Navigator Sports Business Ltd has secured a major long-term rights deal in China, becoming one of the first European marketing agencies to break into this rapidly emerging market.
Philips signs up for 2006
Electronics brand Philips will continue its long-term association with soccer after agreeing a sponsorship deal with FIFA for the 2006 World Cup.