China
Migu and Zhibo8 acquire Coppa Italia rights
Chinese streaming platforms Migu and Zhibo8 have acquired rights for the remaining three matches of this season’s Coppa Italia in deals brokered by the China Sports Media (CSM) agency.
Wanda Real Estate signs Argentina team sponsorship in Wanda Sports-brokered deal
Chinese real estate agency Wanda Real Estate has reached a regional sponsorship agreement with the Argentine Football (AFA) for the Chinese territory.
CFA ‘finalises Women’s Super League sponsorship deal’ with Xinri Electric Vehicle
The Chinese Football Association has finalised a sponsorship agreement with electric vehicle manufacturer Jiangsu Xinri Electric Vehicle covering its top women’s leagues, according to local media reports.
Russia and China planning bid for World Women’s Handball Championship
The Russian Handball Federation (HFR) and Chinese Handball Association are considering a joint bid for the 2029 or 2031 Women’s World Championship, according to the former organisation’s president Ser…
Chinese Super League clubs must settle outstanding wages or be disqualified, says CFA
Chinese Super League clubs must settle their outstanding wages by the end of this year or face being relegated or disqualified from the top-tier football competition, the Chinese Football Association has…
Hangzhou 2022 Asian Games venues complete and ready for test events, says committee
The venues for the upcoming Asian Games in the Chinese city of Hangzhou are complete and ready to begin hosting test events in the coming weeks, the organising committee announced today (Friday)
Shanghai Football Association taps Pixellot for automated match coverage
Automated sports broadcast and analytics company Pixellot has agreed a deal with the Shanghai Football Association covering matches played by its member leagues and teams
CCTV shows first NBA game after 18-month blackout
Chinese state broadcaster CCTV today (Wednesday) broadcast an NBA game for the first time since October 2020
China withdraws as host of 2022 Weightlifting World Championships
The International Weightlifting Federation is seeking a new venue for its 2022 World Championships after the Chinese Weightlifting Association withdrew from hosting due to the Covid-19 situation in the…
Wanda Sports appointed as AFA’s commercial agent in China
The Argentinian Football Association (AFA) has agreed a deal for Wanda Sports to become the exclusive commercial agent of its national teams in China
Anta Sports reports 39-per-cent revenue growth following Beijing 2022 sales bounce
Chinese sportswear company Anta Sports generated revenues of ¥49.3bn ($7.
Chinese Football Association ‘agrees women’s league sponsorship deal’ with Joma
The Chinese Football Association has reportedly struck a sponsorship agreement with Spanish sportswear brand Joma covering domestic women’s competitions.
Hong Kong’s new EASL team relocates to Manila for first season
The Bay Area Chun Yu Phoenixes, a basketball team created in Hong Kong for new pan-regional club competition the East Asia Super League, is relocating to Manila, the Philippines, for its first season due…
Chinese Basketball Association postpones All-Star Weekend due to rising Covid-19 cases
The Chinese Basketball Association has postponed the upcoming CBA All-Star Weekend
Chinese Super League extends Stats Perform data agreement until 2023
Sports data and technology company Stats Perform has announced a two-year extension of its data tracking agreement with the Chinese Super League until the end of the 2023 season
IPC hails China’s hosting of Paralympics, hopes raised for positive legacy
The Beijing 2022 Winter Paralympic Games closed yesterday, with the International Paralympic Committee praising China's hosting and sporting performance, and hopeful media reports that the event will have…
Adidas reports 15-per-cent revenue growth; committed marketing spend slows
Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.
Justin Tan | Five observations from Beijing 2022
The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.