China

Multiple Sports

From a virtual influencer to immersive event experiences, Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, delivered innovative solutions for the Beijing 2022 Winter Olympic Games. Presented in association with Alibaba.
Basketball
Sponsorship & Marketing

Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China. The brand becomes an official partner of the basketball league in China.
Football
Media

Chinese streaming platform iQiyi Sports pulled live coverage of English Premier League matches over the weekend due to the league’s displays of solidarity with Ukraine.
Paralympic Games
Events

The International Paralympic Committee has changed course on the participation of Russian and Belarusian athletes at the forthcoming 2022 winter Paralympic Games, removing them from the event in Beijing…
Paralympic Games
Events

The International Paralympic Committee (IPC) has today (Wednesday) ruled that Russian and Belarusian athletes will be able to participate in the winter Paralympics in Beijing, albeit as neutral competitors
Football
Media

Chinese online video platform Kuaishou has acquired rights for full, live matches from the Uefa Champions League, in a deal covering the knockout stage of the competition this season
Table Tennis
Events

The International Table Tennis Federation has announced the postponement of this year’s World Team Table Tennis Championships until September.
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.
Tennis
Events

The ATP Tour is to return to China for the first time since the outbreak of the Covid-19 pandemic, the Association of Tennis Professionals has announced
Football
Events

The Chinese Football Association has outlined its intention for the top domestic football leagues in China, including the Chinese Super League, to resume home-and-away fixtures from April
Multi-sport
Sponsorship & Marketing

Agricultural enterprise Xianfeng Fruit Company has been unveiled as the latest sponsor of the 2022 Asian Games, which takes place in the Chinese city of Hangzhou later this year
Bobsleigh/skeleton
Events

Yanqing National Sliding Centre in Beijing is to host International Bobsleigh and Skeleton Federation (IBSF) World Cup events for the next five years as part of an agreement between local officials and…
Multi-sport
Events

International Olympic Committee president Thomas Bach called for “solidarity and peace” during his speech at the closing ceremony of the Beijing 2022 Winter Olympics, which ended yesterday (Sunday).
Olympic Games
Events

Industry insiders confident that participation boom is real Growing middle class seeks active lifestyles and new pastimes Home-grown elite events and athletes expected in coming years
Golf
Events

The DP World Tour has added two new tournaments carrying a $2m (€1.8
Figure Skating
Governance

International Olympic Committee president Thomas Bach has suggested implementing a minimum age limit for athletes at the Olympics after the much-criticised participation of 15-year-old Russian figure skater…
Football
Fan Engagement

FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…
Olympic Games
Media

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…