China

Sportswear giant Adidas generated revenues of €21.2bn ($23.4bn) last year, its latest financial report shows.

The managing director for China at Mailman selects the most significant sports marketing developments and trends witnessed at the Beijing 2022 Winter Olympics.

From a virtual influencer to immersive event experiences, Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, delivered innovative solutions for the Beijing 2022 Winter Olympic Games. Presented in association with Alibaba.

Sportswear brand Puma has struck a “long-term” sponsorship agreement with NBA China. The brand becomes an official partner of the basketball league in China.

Chinese streaming platform iQiyi Sports pulled live coverage of English Premier League matches over the weekend due to the league’s displays of solidarity with Ukraine.

The International Paralympic Committee has changed course on the participation of Russian and Belarusian athletes at the forthcoming 2022 winter Paralympic Games, removing them from the event in Beijing…

The International Paralympic Committee (IPC) has today (Wednesday) ruled that Russian and Belarusian athletes will be able to participate in the winter Paralympics in Beijing, albeit as neutral competitors

Chinese online video platform Kuaishou has acquired rights for full, live matches from the Uefa Champions League, in a deal covering the knockout stage of the competition this season

The International Table Tennis Federation has announced the postponement of this year’s World Team Table Tennis Championships until September.

The Ultimate Fighting Championship has secured a multiyear extension of its global marketing partnership with science-driven wellness company Thorne HealthTech.

The ATP Tour is to return to China for the first time since the outbreak of the Covid-19 pandemic, the Association of Tennis Professionals has announced

The Chinese Football Association has outlined its intention for the top domestic football leagues in China, including the Chinese Super League, to resume home-and-away fixtures from April

Agricultural enterprise Xianfeng Fruit Company has been unveiled as the latest sponsor of the 2022 Asian Games, which takes place in the Chinese city of Hangzhou later this year

Yanqing National Sliding Centre in Beijing is to host International Bobsleigh and Skeleton Federation (IBSF) World Cup events for the next five years as part of an agreement between local officials and…

International Olympic Committee president Thomas Bach called for “solidarity and peace” during his speech at the closing ceremony of the Beijing 2022 Winter Olympics, which ended yesterday (Sunday).

Industry insiders confident that participation boom is real Growing middle class seeks active lifestyles and new pastimes Home-grown elite events and athletes expected in coming years

The DP World Tour has added two new tournaments carrying a $2m (€1.8

International Olympic Committee president Thomas Bach has suggested implementing a minimum age limit for athletes at the Olympics after the much-criticised participation of 15-year-old Russian figure skater…