China

Football
Sponsorship & Marketing

Chinese car brand Roewe is reported to have agreed a deal with the Chinese Football Association to sponsor the China women’s national football team. Chinese sports industry website EcoSports.c
Olympic Games
Media

Media group Discovery has reported that streaming minutes consumed via its European subscription services during the opening week of the 2022 winter Olympic Games have been more than 18 times higher than…
Figure Skating
Events

The World Anti-Doping Agency (Wada) has today (Monday) expressed its disappointment at the Court of Arbitration for Sport’s decision to dismiss appeals lodged against the status of teenage Russian figure s…
Multi-sport
Licensing & Merchandising

Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.
Multi-sport
Licensing & Merchandising

Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…
Figure Skating
Governance

The Court of Arbitration for Sport (CAS) will hold an urgent hearing to determine whether Russian figure skater Kamila Valieva can compete in next week’s individual event at the Beijing Olympics after i…
Multi-sport
Sponsorship & Marketing

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China
Ice Hockey
Sponsorship & Marketing

The International Ice Hockey Federation has appointed Chinese actor and director Wu Jing as a global ambassador, as it looks to increase the popularity of the sport in China
Table Tennis
Sponsorship & Marketing

World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced a sponsorship deal with Chinese state-owned jewellery brand China Gold
Football
Licensing & Merchandising

The Asian Football Confederation has issued a Request for Proposal (RFP) as it seeks a master licensee for next year’s Asian Cup, which will be held in China from June 16 to July 16.
Olympic Games
Technology

An official mobile game based on the Beijing 2022 Winter Olympics has been released, featuring a marketplace where users can trade Olympic 'pins' in the form of non-fungible tokens
Multi-sport
Events

About 150,000 spectators will be invited to attend Winter Olympics events at venues in Beijing and Zhangjiakou, the International Olympic Committee has announced
Multiple Sports
Business

Journalist Mark Dreyer has worked in the Chinese sports industry since 2007, during a period of incredible transformation. This article is an extract from his recent book about his experiences, Sporting Superpower: An Insider's View on China's Quest to be the Best.
Football
Sponsorship & Marketing

Chinese firm SAIC Anji Logistics has upgraded its sponsorship agreement with German football club VfL Wolfsburg, becoming an international exclusive partner of the Bundesliga side
Multi-sport
Events

The International Olympic Committee hopes the Chinese government will allow stadiums to operate at 30 per cent of capacity for the Beijing 2022 Winter Olympics, which start this week
Multiple Sports
Sponsorship & Marketing

Italian fashion house Prada has partnered with four Chinese athletes for its latest campaign in China
Multi-sport
Sponsorship & Marketing

Japanese camera manufacturer Canon has been announced as a sponsor of the 2022 Asian Games, which are due to take place later this year in the Chinese city of Hangzhou
Multi-sport
Fan Engagement

Chinese social media platform Weibo has warned its users not to post content from the upcoming Beijing 2022 Winter Olympics that belongs to broadcast rights-holders