China

FC Barcelona, the Premier League and Cristiano Ronaldo remain football's most powerful presences on Chinese social media platforms, according to the latest edition of the Red Card Report from digital agency…

The International Olympic Committee is in no rush to begin negotiations over a new US broadcast rights deal and its timeline for negotiations will not be dictated by a Salt Lake City bid for future Winter…

Chinese car brand Roewe is reported to have agreed a deal with the Chinese Football Association to sponsor the China women’s national football team. Chinese sports industry website EcoSports.c

Media group Discovery has reported that streaming minutes consumed via its European subscription services during the opening week of the 2022 winter Olympic Games have been more than 18 times higher than…

The World Anti-Doping Agency (Wada) has today (Monday) expressed its disappointment at the Court of Arbitration for Sport’s decision to dismiss appeals lodged against the status of teenage Russian figure s…

Chinese e-commerce group Alibaba has unveiled a “virtual influencer” for the Beijing 2022 Winter Olympics.

Non-fungible tokens (NFT) featuring Beijing 2022 Winter Olympics mascot Bing Dwen Dwen are to be released as part of a range of official Beijing 2022 digital collectables, the International Olympic Committee…

The Court of Arbitration for Sport (CAS) will hold an urgent hearing to determine whether Russian figure skater Kamila Valieva can compete in next week’s individual event at the Beijing Olympics after i…

Organisers of the Beijing 2022 Winter Olympics have pledged to increase the production of official merchandise following higher-than-expected demand in China

The International Ice Hockey Federation has appointed Chinese actor and director Wu Jing as a global ambassador, as it looks to increase the popularity of the sport in China

World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced a sponsorship deal with Chinese state-owned jewellery brand China Gold

The Asian Football Confederation has issued a Request for Proposal (RFP) as it seeks a master licensee for next year’s Asian Cup, which will be held in China from June 16 to July 16.

An official mobile game based on the Beijing 2022 Winter Olympics has been released, featuring a marketplace where users can trade Olympic 'pins' in the form of non-fungible tokens

About 150,000 spectators will be invited to attend Winter Olympics events at venues in Beijing and Zhangjiakou, the International Olympic Committee has announced

Journalist Mark Dreyer has worked in the Chinese sports industry since 2007, during a period of incredible transformation. This article is an extract from his recent book about his experiences, Sporting Superpower: An Insider's View on China's Quest to be the Best.

Chinese firm SAIC Anji Logistics has upgraded its sponsorship agreement with German football club VfL Wolfsburg, becoming an international exclusive partner of the Bundesliga side

The International Olympic Committee hopes the Chinese government will allow stadiums to operate at 30 per cent of capacity for the Beijing 2022 Winter Olympics, which start this week

Italian fashion house Prada has partnered with four Chinese athletes for its latest campaign in China