China
China national baseball team strikes Mizuno sponsorship deal
Japanese sportswear brand Mizuno has been announced as a sponsor of the China national basketball team.
Mizuno becomes the official supplier of baseball clothing and equipment to the national side
WTT serves up Shuijingfang sponsorship, unveils 2022 events
World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced a sponsorship deal with Chinese baijiu brand Shuijingfang
China Sports Media deals with Dentsu to distribute Fifa Club World Cup rights
Chinese streaming platforms Migu, Youku and Donqiudi have acquired rights for next month's Fifa Club World Cup, in deals brokered by the China Sports Media agency
Banned Chinese swimmer Sun Yang proves enduring commercial value
Disgraced Chinese swimmer Sun Yang has issued a reminder of his commercial value, helping to sell ¥50m ($7.9m/€7m) worth of cosmetic products online in just two days.
Tencent strikes esports tie-up with Olympic Council of Asia
Chinese technology and entertainment conglomerate Tencent has signed strategic partnerships with the Olympic Council of Asia and the Asian Electronic Sports Federation
NBC Sports to keep Beijing Olympics announcers in US
Production strategy for upcoming event accelerates plan used for Tokyo Olympics
Premier League media rights bids due in 14 Asia-Pacific markets
Bids are due today (Thursday) for English Premier League media rights for 2022-23 onwards in 14 Asian markets.
Would-be bidders have been mulling the opportunity since the tender was released in mid-December
CAA adds Asian Games stadiums to portfolio
CAA China, the Chinese arm of the CAA sports and entertainment agency, has signed a strategic cooperation agreement with the owners of Hangzhou Sports Park
Beijing 2022 scraps ticket sales to general public
Tickets for the Beijing 2022 Winter Olympics will not be made available to the general public due to concerns about the Covid-19 pandemic, organisers have announced
China says it has hit 300m winter sports participation target
China has realised its goal of engaging 300m people in winter sports ahead of the Beijing 2022 Winter Olympics, according to a report from its National Bureau of Statistics
JD.com sponsors Chinese aerial skiing team
Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics.
JD's designation will be official partner of the team
Chinese FA financial report shows pandemic hit
The Chinese Football Association has reported a total financial loss of RMB50m ($7.8m/€7m) over the two years 2019 and 2020.
Premier League awarded $213m in collapsed PPTV deal court ruling
The English Premier League has today (Tuesday) been awarded just under $213m (€187.5m) – plus interest and costs – by the High Court of Justice in London as a result of its collapsed media rights deal with PPTV in China.
Sportfive adds China-based NetEase Games to esports portfolio
Chinese video game developer and publisher NetEase Games has appointed sports marketing agency Sportfive as its global business partner
World Team Table Tennis Championships Finals to go ahead in Chengdu in April
The International Table Tennis Federation has announced this year’s World Team Table Tennis Championships Finals will take place as planned in the Chinese city of Chengdu, between Sunday 17 and Tuesday 2…
Chinese University Basketball Association adds two sponsors
The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.
North Korea to miss Beijing 2022, blames ‘hostile forces’
North Korea has announced it will not take part in the Beijing 2022 Winter Olympics, which it was already banned from as a result of pulling out of last year’s summer Olympics.
Bejing 2022 puts wheels in motion with high-speed 5G train
China has launched the world’s first high-speed train with 5G coverage ahead of the Beijing 2022 Winter Olympics, which begin on February 4.