China

Japanese camera manufacturer Canon has been announced as a sponsor of the 2022 Asian Games, which are due to take place later this year in the Chinese city of Hangzhou

Chinese social media platform Weibo has warned its users not to post content from the upcoming Beijing 2022 Winter Olympics that belongs to broadcast rights-holders

Japanese sportswear brand Mizuno has been announced as a sponsor of the China national basketball team. Mizuno becomes the official supplier of baseball clothing and equipment to the national side

World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced a sponsorship deal with Chinese baijiu brand Shuijingfang

Chinese streaming platforms Migu, Youku and Donqiudi have acquired rights for next month's Fifa Club World Cup, in deals brokered by the China Sports Media agency

Disgraced Chinese swimmer Sun Yang has issued a reminder of his commercial value, helping to sell ¥50m ($7.9m/€7m) worth of cosmetic products online in just two days.

Chinese technology and entertainment conglomerate Tencent has signed strategic partnerships with the Olympic Council of Asia and the Asian Electronic Sports Federation

Production strategy for upcoming event accelerates plan used for Tokyo Olympics

Bids are due today (Thursday) for English Premier League media rights for 2022-23 onwards in 14 Asian markets. Would-be bidders have been mulling the opportunity since the tender was released in mid-December

CAA China, the Chinese arm of the CAA sports and entertainment agency, has signed a strategic cooperation agreement with the owners of Hangzhou Sports Park

Tickets for the Beijing 2022 Winter Olympics will not be made available to the general public due to concerns about the Covid-19 pandemic, organisers have announced

China has realised its goal of engaging 300m people in winter sports ahead of the Beijing 2022 Winter Olympics, according to a report from its National Bureau of Statistics

Chinese ecommerce brand JD.com has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team

The Chinese Football Association has reported a total financial loss of RMB50m ($7.8m/€7m) over the two years 2019 and 2020.

The English Premier League has today (Tuesday) been awarded just under $213m (€187.5m) – plus interest and costs – by the High Court of Justice in London as a result of its collapsed media rights deal with PPTV in China.

Chinese video game developer and publisher NetEase Games has appointed sports marketing agency Sportfive as its global business partner

The International Table Tennis Federation has announced this year’s World Team Table Tennis Championships Finals will take place as planned in the Chinese city of Chengdu, between Sunday 17 and Tuesday 2…

The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.