China
Anta Sports net profits double to $593m over first half of 2021
Chinese sportswear company Anta Sports Products saw its net profits double over the first half of 2021 to $592.5m (€503.9m) as the group rebounded from a Covid-19 slump.
New Collins Cup broadcast deals secured, streaming platform launched
The Professional Triathletes Organisation and the IMG agency have sealed further broadcast deals for the Collins Cup competition in China, Malaysia, South Africa, Thailand and Vietnam, along with launching…
Migu acquires French Ligue 1 streaming rights
China Mobile Migu has acquired streaming rights in China for French Ligue 1 football in a three-year deal, from 2021-22 to 2023-24
Young Chinese use Xiaohongshu to share their sporting lifestyles
In a guest article for SportBusiness, Denis Green, global head of communications for the Mailman digital agency, speaks to Li Shen, head of sports content operations at Xiaohongshu. The growing social media 'lifestyle' app is popular among young and female Chinese audiences and has ambitions to be a bigger platform for sports content
Migu acquires Serie A rights in China
China Mobile Migu has acquired streaming rights for Italian Serie A football in a deal covering at least the 2021-22 season, which begins this weekend
Tencent joins Bundesliga broadcaster line-up in China
Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23
Migu sublicenses Premier League rights from iQiyi Sports
Chinese mobile telco and streaming platform China Mobile Migu has acquired rights to the English Premier League in a four-season sublicensing deal with the gatekeeper rights-holder in the market, iQiyi…
Youku joins Champions League broadcasters in China
Alibaba-owned platform Youku has become the fourth broadcaster to acquire non-exclusive streaming rights to Uefa club competitions in China for the 2021-22 season
Asia’s fastest man Su strikes multiple sponsorship deals in China
Chinese Olympic sprinter Su Bingtian is capitalising on a successful Olympic Games by striking sponsorship deals with electronics firm Xiaomi and Chinese car manufacturer GAC Motor
PP Sports, Tencent, iQiyi pick up non-exclusive Uefa club rights
PP Sports, Tencent and iQiyi Sports have acquired non-exclusive digital streaming rights for Uefa club competitions in China for the upcoming 2021-22 season
Migu, Huya, Dongqiudi acquire Bundesliga rights
Chinese digital platforms Migu, Huya and Dongqiudi have acquired streaming rights for the German Bundesliga in deals starting with the 2021-22 season, which kicks off this weekend
Barcelona and Juventus sign content deals with Chinese platform Xiaohongshu
European football giants Barcelona and Juventus have signed content partnerships with Chinese social media and e-commerce platform Xiaohongshu
Lumme insists empty stands haven’t hit Tokyo 2020 viewing figures
The absence of spectators from the Tokyo 2020 Olympics has had no impact on viewing figures around the world, according to Timo Lumme, managing director of the International Olympic Committee’s Television a…
LaLiga agrees licensing deal in China for products aimed at youth
Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products
Borussia Dortmund renews China regional beer sponsorship with Würenbacher
German Bundesliga club Borussia Dortmund (BVB) has renewed its regional sponsorship deal for China with beer brand Würenbacher.
The new deal covers two seasons, 2021-22 and 2022-23.
US politicians attack Beijing 2022 sponsors
American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing
Attention turns to athletes as Tokyo 2020 begins
The Tokyo Olympics was boosted by a strong opening weekend for athletes from host nation Japan, who won five gold medals and a silver
IOC coordination commission chair: We need spectators at Beijing 2022
The Beijing 2022 Winter Olympics will need to have spectators in attendance for it to be successful, Juan Antonio Samaranch Jr, chair of the International Olympic Committee coordination commission said…