China
Sponsorship & Marketing

The 14th National Games of the People's Republic of China, which takes place in Shaanxi in September, has announced a sponsorship roster containing 107 partners
Events

Hong Kong has been selected as one of the co-hosts of the 2025 National Games of China, alongside Macau and Guangdong province
Football
Media

Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
Multiple Sports
Finance & Law

Chinese sportswear company Anta Sports Products saw its net profits double over the first half of 2021 to $592.5m (€503.9m) as the group rebounded from a Covid-19 slump.
Triathlon
Media

The Professional Triathletes Organisation and the IMG agency have sealed further broadcast deals for the Collins Cup competition in China, Malaysia, South Africa, Thailand and Vietnam, along with launching…
Football
Media

China Mobile Migu has acquired streaming rights in China for French Ligue 1 football in a three-year deal, from 2021-22 to 2023-24
Multiple Sports
Media

In a guest article for SportBusiness, Denis Green, global head of communications for the Mailman digital agency, speaks to Li Shen, head of sports content operations at Xiaohongshu. The growing social media 'lifestyle' app is popular among young and female Chinese audiences and has ambitions to be a bigger platform for sports content
Football
Media

China Mobile Migu has acquired streaming rights for Italian Serie A football in a deal covering at least the 2021-22 season, which begins this weekend
Football
Media

Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23
Football
Media

Chinese mobile telco and streaming platform China Mobile Migu has acquired rights to the English Premier League in a four-season sublicensing deal with the gatekeeper rights-holder in the market, iQiyi…
Football
Media

Alibaba-owned platform Youku has become the fourth broadcaster to acquire non-exclusive streaming rights to Uefa club competitions in China for the 2021-22 season
Athletics
Sponsorship & Marketing

Chinese Olympic sprinter Su Bingtian is capitalising on a successful Olympic Games by striking sponsorship deals with electronics firm Xiaomi and Chinese car manufacturer GAC Motor
Football
Media

PP Sports, Tencent and iQiyi Sports have acquired non-exclusive digital streaming rights for Uefa club competitions in China for the upcoming 2021-22 season
Football
Media

Chinese digital platforms Migu, Huya and Dongqiudi have acquired streaming rights for the German Bundesliga in deals starting with the 2021-22 season, which kicks off this weekend
Football
Media

European football giants Barcelona and Juventus have signed content partnerships with Chinese social media and e-commerce platform Xiaohongshu
Multi-sport
Media

The absence of spectators from the Tokyo 2020 Olympics has had no impact on viewing figures around the world, according to Timo Lumme, managing director of the International Olympic Committee’s Television a…
Football
Licensing & Merchandising

Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products
Football
Sponsorship & Marketing

German Bundesliga club Borussia Dortmund (BVB) has renewed its regional sponsorship deal for China with beer brand Würenbacher. The new deal covers two seasons, 2021-22 and 2022-23.