China

Multi-sport
Sponsorship & Marketing

American politicians opposed to the Beijing 2022 Winter Olympics have criticised the event's US corporate sponsors during a congressional hearing
Multi-sport
Events

The Tokyo Olympics was boosted by a strong opening weekend for athletes from host nation Japan, who won five gold medals and a silver
Multi-sport
Events

The Beijing 2022 Winter Olympics will need to have spectators in attendance for it to be successful, Juan Antonio Samaranch Jr, chair of the International Olympic Committee coordination commission said…
Football
Media

Streaming platform iQiyi Sports has become the English Premier League's exclusive digital media rights partner in China in a four-season deal, 2021-22 to 2024-25
Volleyball
Sponsorship & Marketing

Vivo, the Chinese mobile phone maker, has become the official sponsor of China’s national women’s volleyball team.
Esports
Esports

Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.
Football
Media

Chinese, female-skewed social media and ecommerce platform Xiaohongshu has agreed two significant sports partnerships, with state broadcaster CCTV and the women's national football team
Badminton
Events

Suzhou in China will host the 2023 Sudirman Cup and India will host the Badminton World Championships in 2026 after a reallocation of hosting rights by the Badminton World Federation
Rowing
Events

World Rowing has announced that its 2021 World Rowing Championships have been cancelled due to Covid-19, following a request from host city Shanghai
Esports
Media

Huya has moved to formally terminate a merger agreement with fellow live streaming service DouYu after China’s State Administration for Market Regulation (SAMR) vetoed the proposed deal, citing concern o…
Basketball
Governance

NBA president Adam Silver has addressed the league's position amid rising tensions between China and the US, saying it could play "a productive role" in helping people in the two countries better understand…
Multi-sport
Events

Major Asia-Pacific nations are preparing to send some of their biggest-ever teams to this month's Tokyo 2020 Olympics. Host Japan will field its biggest Olympics team in history, with 582 athletes
Multi-sport
Events

Sponsor hospitality has been virtually wiped out at the Tokyo Olympics by the pandemic, leading brands to explore the opportunities in remote hospitality experiences.
Finance & Law

A consortium of Chinese investors, including Alibaba, electronics firm Xiaomi, home appliance manufacturers Haier, Midea and TCL, and a regional government-owned company, are to acquire a 17-per-cent stake…
Basketball
Media

Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content
Finance & Law

Chinese internet giant Alibaba and the regional government of Jiangsu province are close to a deal for a stake in embattled Chinese retailer and sports investor Suning, according to Bloomberg
Football
Sponsorship & Marketing

The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili
Football
Events

The Chinese Super League will return to action in mid-July after a delayed restart to the second phase of the season, the Chinese Football Association has announced