China
iQiyi Sports secures exclusive Premier League rights in China
Streaming platform iQiyi Sports has become the English Premier League's exclusive digital media rights partner in China in a four-season deal, 2021-22 to 2024-25
Vivo sponsors China’s national women’s volleyball team
Vivo, the Chinese mobile phone maker, has become the official sponsor of China’s national women’s volleyball team.
Chinese esports rights mega-deals may not signal burgeoning market
Recent big-value rights deals in China for esports content have raised hopes for the emergence of a new market. But the dynamics between publishers, media platforms and audiences may not favour it.
Xiaohongshu agrees sports deals with CCTV, women’s football team
Chinese, female-skewed social media and ecommerce platform Xiaohongshu has agreed two significant sports partnerships, with state broadcaster CCTV and the women's national football team
Suzhou and India allocated new BWF events
Suzhou in China will host the 2023 Sudirman Cup and India will host the Badminton World Championships in 2026 after a reallocation of hosting rights by the Badminton World Federation
World Rowing Championships cancelled in Shanghai due to Covid-19
World Rowing has announced that its 2021 World Rowing Championships have been cancelled due to Covid-19, following a request from host city Shanghai
Huya ends DouYu merger after regulatory intervention
Huya has moved to formally terminate a merger agreement with fellow live streaming service DouYu after China’s State Administration for Market Regulation (SAMR) vetoed the proposed deal, citing concern o…
NBA can play ‘productive role’ between China and US, Silver says
NBA president Adam Silver has addressed the league's position amid rising tensions between China and the US, saying it could play "a productive role" in helping people in the two countries better understand…
China, Japan, Australia prepare big teams for Tokyo Olympics
Major Asia-Pacific nations are preparing to send some of their biggest-ever teams to this month's Tokyo 2020 Olympics.
Host Japan will field its biggest Olympics team in history, with 582 athletes
Tokyo sponsors seek alternatives for decimated hospitality opportunity
Sponsor hospitality has been virtually wiped out at the Tokyo Olympics by the pandemic, leading brands to explore the opportunities in remote hospitality experiences.
Suning’s e-commerce arm confirms stake sale
A consortium of Chinese investors, including Alibaba, electronics firm Xiaomi, home appliance manufacturers Haier, Midea and TCL, and a regional government-owned company, are to acquire a 17-per-cent stake…
NBA China and Tencent Music collaborate on audio content
Tencent Music Entertainment Group (TME) has agreed a sponsorship deal with the NBA in China which will see the two organisations collaborate on the creation of audio and music content
Alibaba ‘close to deal’ for Suning stake
Chinese internet giant Alibaba and the regional government of Jiangsu province are close to a deal for a stake in embattled Chinese retailer and sports investor Suning, according to Bloomberg
AFC and Yili sign off on sponsorship deal
The Asian Football Confederation has finalised its four-year sponsorship deal with Chinese dairy company Yili
Chinese Super League set for mid-July return
The Chinese Super League will return to action in mid-July after a delayed restart to the second phase of the season, the Chinese Football Association has announced
Endeavor China names media entrepreneur Sum Huang as new CEO
The Chinese arm of the global sports and entertainment group Endeavor has appointed Sum Huang as its chief executive
BWF rejigs calendar, cancels swathe of Asian tournaments
The Badminton World Federation has announced major changes to its 2021 calendar, including the cancellation of a swathe of Asian tournaments and moving the Sudirman Cup Finals and World Tour Finals out…
PP Sports adds Brazil’s Série A rights to portfolio
Suning-owned live streaming service PP Sports has acquired rights in China to Campeonato Brasileiro Série A, the top division of Brazilian club football.