China
Industry Moves

The Chinese arm of the global sports and entertainment group Endeavor has appointed Sum Huang as its chief executive
Badminton
Events

The Badminton World Federation has announced major changes to its 2021 calendar, including the cancellation of a swathe of Asian tournaments and moving the Sudirman Cup Finals and World Tour Finals out…
Football
Media

Suning-owned live streaming service PP Sports has acquired rights in China to Campeonato Brasileiro Série A, the top division of Brazilian club football.
Swimming
Governance

Chinese swimmer Sun Yang has seen his eight-year doping ban reduced to four years and three months following a ruling from the Court of Arbitration for Sport yesterday (Tuesday)
Basketball
Sponsorship & Marketing

NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
Football
Events

The Chinese Super League and the Singapore Premier League have both seen restarts delayed as Covid-19 continues to disrupt the Asian football calendar, according to multiple reports
Esports
Media

Esports tournament organiser Blast Premier has extended its exclusive media rights deal with Chinese streaming service Douyu for an additional year
Football
Sponsorship & Marketing

Spanish bathroom brand Roca has struck an agreement to sponsor the Spanish national men’s football team in China, in a deal brokered by the Sportfive agency.
Football
Sponsorship & Marketing

The Asian Football Confederation, through its appointed agency Football Marketing Asia, has issued an invitation to tender for sponsorship rights in the electronics category to its flagship national team…
Football
Sponsorship & Marketing

Chinese dairy products company Yili Group has agreed a sponsorship deal covering Asian Football Confederation national team competitions in the 2021-24 cycle
Sponsorship & Marketing

Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking
Events

China has accused the US of “politicising sports” after a senior US politician said the country was lobbying allies for a ‘diplomatic boycott’ of the Beijing 2022 Winter Olympics. Ant
Basketball
Finance & Law

The Chinese Basketball Association has readjusted its player salary cap restrictions for the 2021-22 season, having first introduced it last year
Football
Sponsorship & Marketing

Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese television set manufacturer Skyworth
Football
Media

The China Sports Media agency has distributed digital media rights in China for the forthcoming Copa América tournament to streaming platforms PP Sports, Kuaishou and Huya in non-exclusive deals.
Running
Governance

China's General Administration of Sport has suspended a variety of sports competitions, including extreme sports and long-distance running events, following the deaths of 21 runners at an ultramarathon…
Football
Governance

China is hoping to establish up to 18 “key cities” focused on football by 2025 as it bids to become a sporting powerhouse by 2035.
Multi-sport
Media

Chinese digital media operators Tencent and Kuaishou have sublicensed on-demand and short-form video rights for the Tokyo 2020 Olympics and Beijing 2022 Winter Olympics from state broadcaster CCTV