China
Sun Yang’s doping ban reduced to four years
Chinese swimmer Sun Yang has seen his eight-year doping ban reduced to four years and three months following a ruling from the Court of Arbitration for Sport yesterday (Tuesday)
NBA China agrees sponsorship deal with Xiaopeng Motors
NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years
Restart of Chinese and Singapore football leagues delayed
The Chinese Super League and the Singapore Premier League have both seen restarts delayed as Covid-19 continues to disrupt the Asian football calendar, according to multiple reports
Douyu retains Blast Premier streaming rights in China
Esports tournament organiser Blast Premier has extended its exclusive media rights deal with Chinese streaming service Douyu for an additional year
Roca sponsors Spanish football team in China in deal brokered by Sportfive
Spanish bathroom brand Roca has struck an agreement to sponsor the Spanish national men’s football team in China, in a deal brokered by the Sportfive agency.
AFC invites sponsorship bids in electronics category for national team competitions
The Asian Football Confederation, through its appointed agency Football Marketing Asia, has issued an invitation to tender for sponsorship rights in the electronics category to its flagship national team…
Yili becomes sponsor of AFC national team competitions
Chinese dairy products company Yili Group has agreed a sponsorship deal covering Asian Football Confederation national team competitions in the 2021-24 cycle
Ronaldo, Lang Ping top ranking of marketable sports stars in China
Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking
China accuses US of ‘politicising sports’ as Beijing 2022 boycott talks intensify
China has accused the US of “politicising sports” after a senior US politician said the country was lobbying allies for a ‘diplomatic boycott’ of the Beijing 2022 Winter Olympics.
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Chinese Basketball Association ‘modifies salary cap’ for 2021-22 season
The Chinese Basketball Association has readjusted its player salary cap restrictions for the 2021-22 season, having first introduced it last year
Skyworth extends sponsorship activity with Juventus deal
Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese television set manufacturer Skyworth
China Sports Media distributes Copa América rights to streaming trio
The China Sports Media agency has distributed digital media rights in China for the forthcoming Copa América tournament to streaming platforms PP Sports, Kuaishou and Huya in non-exclusive deals.
China cracks down on extreme running events after ultramarathon deaths
China's General Administration of Sport has suspended a variety of sports competitions, including extreme sports and long-distance running events, following the deaths of 21 runners at an ultramarathon…
China plans to build 18 ‘football cities’ in less than five years
China is hoping to establish up to 18 “key cities” focused on football by 2025 as it bids to become a sporting powerhouse by 2035.
Tencent and Kuaishou sublicense Olympics media rights from CCTV
Chinese digital media operators Tencent and Kuaishou have sublicensed on-demand and short-form video rights for the Tokyo 2020 Olympics and Beijing 2022 Winter Olympics from state broadcaster CCTV
AC Milan to open new office and academy in China
Italian football club AC Milan has opened an office in Shanghai and is set to launch a new academy in China as it looks to boost its presence in the country
Nancy Pelosi calls for diplomatic boycott of Beijing 2022
US House of Representatives speaker Nancy Pelosi has called for a diplomatic boycott of next year's Beijing Winter Olympics, saying politicians should not attend the event due to alleged human rights abuses…
World University Games head to Germany and Italy in 2025
The International University Sports Federation (FISU) has awarded its 2025 summer and winter World University Games to the Rhine-Ruhr region of Germany and the Italian city of Turin, respectively, while…