China

The Badminton World Federation has announced major changes to its 2021 calendar, including the cancellation of a swathe of Asian tournaments and moving the Sudirman Cup Finals and World Tour Finals out…

Suning-owned live streaming service PP Sports has acquired rights in China to Campeonato Brasileiro Série A, the top division of Brazilian club football.

Chinese swimmer Sun Yang has seen his eight-year doping ban reduced to four years and three months following a ruling from the Court of Arbitration for Sport yesterday (Tuesday)

NBA China has agreed a sponsorship deal with Chinese electric vehicle manufacturer Xiaopeng Motors covering the next three years

The Chinese Super League and the Singapore Premier League have both seen restarts delayed as Covid-19 continues to disrupt the Asian football calendar, according to multiple reports

Esports tournament organiser Blast Premier has extended its exclusive media rights deal with Chinese streaming service Douyu for an additional year

Spanish bathroom brand Roca has struck an agreement to sponsor the Spanish national men’s football team in China, in a deal brokered by the Sportfive agency.

The Asian Football Confederation, through its appointed agency Football Marketing Asia, has issued an invitation to tender for sponsorship rights in the electronics category to its flagship national team…

Chinese dairy products company Yili Group has agreed a sponsorship deal covering Asian Football Confederation national team competitions in the 2021-24 cycle

Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking

China has accused the US of “politicising sports” after a senior US politician said the country was lobbying allies for a ‘diplomatic boycott’ of the Beijing 2022 Winter Olympics. Ant

The Chinese Basketball Association has readjusted its player salary cap restrictions for the 2021-22 season, having first introduced it last year

Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese television set manufacturer Skyworth

The China Sports Media agency has distributed digital media rights in China for the forthcoming Copa América tournament to streaming platforms PP Sports, Kuaishou and Huya in non-exclusive deals.

China's General Administration of Sport has suspended a variety of sports competitions, including extreme sports and long-distance running events, following the deaths of 21 runners at an ultramarathon…

China is hoping to establish up to 18 “key cities” focused on football by 2025 as it bids to become a sporting powerhouse by 2035.

Chinese digital media operators Tencent and Kuaishou have sublicensed on-demand and short-form video rights for the Tokyo 2020 Olympics and Beijing 2022 Winter Olympics from state broadcaster CCTV

Italian football club AC Milan has opened an office in Shanghai and is set to launch a new academy in China as it looks to boost its presence in the country