China

Football
Marketing

Italian football club AC Milan has opened an office in Shanghai and is set to launch a new academy in China as it looks to boost its presence in the country
Multi-sport
Events

US House of Representatives speaker Nancy Pelosi has called for a diplomatic boycott of next year's Beijing Winter Olympics, saying politicians should not attend the event due to alleged human rights abuses…
Events

The International University Sports Federation (FISU) has awarded its 2025 summer and winter World University Games to the Rhine-Ruhr region of Germany and the Italian city of Turin, respectively, while…
Martial Arts
Governance

World Taekwondo has invited candidates to apply for its presidential election in October this year. Current president Chungwon Choue is expected to win another four-year term at the federation
Media

The International Federation of Sport Climbing has agreed new broadcast rights deals in China, Italy, Switzerland and Israel as the sport prepares to make its Olympic Games debut. Zhibo
Finance & Law

The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands
Football
Fan Engagement

The English Premier League has agreed a deal with Chinese video sharing platform Bilibili, coinciding with the launch of the league’s esports event in the country, according to SportsMoney.cn in China.
Esports
Media

Chinese streaming platform Huya has signed an exclusive five-year media rights deal with China’s League of Legends operator Tengjing Sports and will pay a total of CNY2.013bn ($311m/€256.7m)
Football
Media

The Team Marketing agency has initiated the sales processes in China for broadcast rights to Uefa club competitions from 2021-22 to 2023-24
Football
Sponsorship & Marketing

Bundesliga side Eintracht Frankfurt has turned to the Sportfive agency to sell its virtual perimeter advertising on a global and exclusive basis
Football
Media

Chinese streaming platform China Sports, also known as Zhibo.tv, has renewed its deal for rights to the country’s second-tier football division, China League One, for the 2021 season.
Golf
Industry Moves

Chinese sports academy PacificPine Sports has named Justin Chen, former IMG director of golf in China, as a senior vice-president
Mixed Martial Arts
Sponsorship & Marketing

Hyperice, the recovery and performance technology company, has appointed Ultimate Fighting Championship strawweight champion Weili Zhang a as a global ambassador
Esports
Events

The English Premier League has launched an esports competition in China, strengthening its ties with Chinese streaming platform and internet giant Tencent
Football
Events

The Chinese Super League 2021 kicked off on Tuesday (April 20) with 30,000 fans witnessing a 2-2 draw in the Guangzhou derby
Events

The 2022 Beijing Winter Olympics will be a testing ground for the next stage of China's digital currency rollout, after it revealed plans to give foreign visitors and athletes a chance to use its digital…
Running
Sponsorship & Marketing

The Shanghai Half Marathon has ditched plans to give runners Adidas-branded t-shirts for the event, which is to be held this Sunday, in a move thought to be a response to the sportswear brand's stance…
Football
Media

Chinese football-focused digital platform Dongqiudi has acquired non-exclusive live streaming rights for the Chinese Super League in a three-season deal starting with the upcoming 2021 season