China
Uefa offers regional Champions League packages in China, US using virtual LED ads
European football governing body Uefa is launching regional sponsorship packages in China and the US market for its flagship Uefa Champions League tournament
Beijing 2022 completes 10-day Covid prevention testing event
China has completed a 10-day testing programme for the 2022 Beijing Winter Olympics and Paralympics in a bid to gauge how it can prevent the spread of Covid-19 during the event
WTT’s China Hub events to be staged after Tokyo Olympics
World Table Tennis, the commercial arm of the International Table Tennis Federation, has announced plans for a “China Hub” to stage the restructured WTT Series after the Tokyo Olympic Games.
US cools talk of Beijing 2022 boycott
The US government said it is not discussing a joint boycott of the Beijing 2022 Winter Olympics with its allies, following comments Tuesday that suggested it wanted to do so
US ‘wishes to discuss’ Beijing 2022 boycott with allies
A US State Department spokesman said the country 'wished to discuss' with its allies a joint boycott of the Beijing 2022 Winter Olympics, although stopped short of saying whether the country would be in…
Potential US boycott of Beijing Olympics rippling in political circles
State Department seeks "coordinated" response to human rights abuses
Guy Horne | How will Beijing 2022 attract youthful audiences in China?
Guy Horne, managing director and founder of specialist consultancy H&A Media, looks at viewing patterns for winter sports in China and asks how the IOC can win over new generations of fans in the country
CFA announces 2021 season, urges Chinese football past difficulties
The Chinese Football Association revealed details of this season's Chinese Super League and urged the country's professional clubs to move on from the financial problems that have dogged them in recent…
Chengdu Universiade postponed by a year
The 2021 World University Summer Games scheduled for this August in Chengdu, China, has been postponed until 2022 due to the pandemic
Tencent expands sports streaming outside China with MLB deal
Chinese streaming platform and internet giant Tencent has announced its first major sports media rights deal covering territories outside its home market, with a three-year deal for Major League Baseball…
Six clubs disqualified from Chinese football leagues
The Chinese Football Association has disqualified six clubs from taking part in professional leagues in the 2021 season, as a result of financial problems
Betway extends with China-based PSG.LGD Dota 2 team
Online betting and gaming brand Betway has extended and upgraded its sponsorship of the PSG.LGD Dota 2 team based out of Shanghai, China.
In addition to the Betway agreement, PSG
Tencent becomes Extreme E’s latest Chinese rights-holder
Off-road electric racing series Extreme E has further boosted its coverage in China ahead of its impending debut by agreeing a rights deal with conglomerate Tencent
Zhibo.tv agrees five-year deal for MotoGP rights
Chinese sports streaming platform Zhibo.tv has agreed a five-year deal for media rights for the MotoGP motorcycle racing world championship, beginning with the 2021 season.
Zhibo
Western sports brands face Chinese backlash over Xinjiang stances
Sports brands including Adidas and Nike are facing a backlash in China over their stances on sourcing cotton from the country's Xinjiang province
Sportradar to distribute international media rights for CBA League
Sports media and data firm Sportradar is to distribute international media rights for the Chinese Basketball Association League under a new multi-year deal beginning with the current season
UFC reaps rewards of China investment with Migu deal
China is a top priority for MMA's Ultimate Fighting Championship in terms of international expansion. SportBusiness speaks to Kevin Chang, the UFC’s senior vice-president, Asia-Pacific, about how the promotion aims to succeed in the region.
Kevin McCullagh | UFC deal shows how the terms of engagement in China have changed
SportBusiness Asia editor Kevin McCullagh says risks abound for international sports properties in China in 2021, but the UFC’s trend-bucking media-rights deal with Migu has underlined some best practice.