China
UFC reaps rewards of China investment with Migu deal
China is a top priority for MMA's Ultimate Fighting Championship in terms of international expansion. SportBusiness speaks to Kevin Chang, the UFC’s senior vice-president, Asia-Pacific, about how the promotion aims to succeed in the region.
Kevin McCullagh | UFC deal shows how the terms of engagement in China have changed
SportBusiness Asia editor Kevin McCullagh says risks abound for international sports properties in China in 2021, but the UFC’s trend-bucking media-rights deal with Migu has underlined some best practice.
CBA League agrees social media partnership with Weibo, opens up venues
China's CBA basketball league has agreed a five-year deal with Weibo that will see the social media platform host content including live video streams, short videos and interactive games
Formula E eyes new races in US, Asia
Formula E chief executive Jamie Reigle has revealed that the electric car-racing series is targeting potential new races in the US and Asia as part of plans to expand the global reach of the championship
Jiangsu FC drops out of AFC Champions League
Embattled Chinese Super League football club Jiangsu FC has withdrawn from this year's Asian Football Confederation Champions League
Kuaishou to integrate third-party creator content with CBA live streams
Chinese social video platform Kuaishou has announced a streaming deal with the Chinese Basketball Association League, under which third party creators will make content that will be presented to viewers…
Beijing 2022 | Sponsorship activations disrupted but tech firms add dynamism
Tokyo postponement has hampered Beijing 2022 activations
But domestic sponsor roster includes some intriguing new tech entrants
Inter Milan inks regional deal for China with Riello
Serie A football club Inter Milan has announced a sponsorship deal with Italian industrial group Riello, appointing the firm as an official regional partner for mainland China
CSL seeks media rights solution after PP Sports deal ends
The Chinese Super League is discussing options for the exploitation of its domestic media rights from the 2021 season onwards with several different broadcasters, following the premature end of a deal…
FIS confident Beijing 2022 will spur Chinese skiing growth, with new disciplines at the fore
The International Ski Federation is confident that the Beijing 2022 Winter Olympics will power growth in skiing in China, despite a lack of home-grown stars. Tom King reports.
Chinese Super League champions Jiangsu FC cease operations amid Suning retreat
Chinese Super League football club Jiangsu FC announced yesterday it is ceasing operations with immediate effect, for financial reasons
Fanatics expands into Chinese market via Hillhouse Capital partnership
Sports merchandising giant Fanatics is expanding its operations into China though a joint venture with leading Asia-focused private equity fund Hillhouse Capital
UFC agrees wide-ranging rights deal with Migu in China
Mixed martial arts promotion the UFC has agreed a multi-year deal with Chinese streaming platform Migu, covering media rights, joint content creation, a production technology collaboration, and marketing…
CCTV ‘to resume NBA broadcasts’
Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
Suning ‘refocus’ raises questions over sports investments
Chinese conglomerate Suning has said it will focus entirely on its retail business going forward, raising questions over the future of its investments in sports properties, which include Italian football…
Tianjin Tigers’ future in doubt after parent company withdraws
Tianjin Tigers participation in this year's Chinese Super League is under threat after its parent company decided to stop investing in the club, according to Chinese media reports
Domenicali: F1 focused on second US race, in contact with would-be Chinese promoters
Formula 1 chief executive and president, Stefano Domenicali, has said the motor-racing championship remains focused on adding a second race in the United States, with Indianapolis and Las Vegas entering…
Demand starting to catch up with supply in China’s new winter sports infrastructure
SportBusiness looks at what China is doing to get ready for the Beijing 2022 Winter Olympics, and the impact preparations are having on local engagement with winter sports.