China

Tennis
Governance

The Women’s Tennis Association (WTA) has confirmed its return to China for the first time since 2019 due to a combination of the Covid-19 pandemic and the Peng Shuai scandal.
Mixed Martial Arts
Media

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Taekwondo
Events

The Chinese city of Wuxi has regained hosting rights to the World Taekwondo Championships after seeing off competition from three rival bidders for the 2025 event
Table Tennis
Sponsorship & Marketing

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has extended its sponsorship deal with the Agricultural Bank of China
Multi-sport
Events

The Beijing 2022 Organising Committee for the Olympic and Paralympic Games (BOCOG) recorded a CNY350m (€46m/$50.5m) surplus from its staging of last year’s events, it has been announced.
Football
Licensing & Merchandising

Premier League club Liverpool FC has announced a new official retail partnership with All Star Partners (ASP), a sports and e-commerce retail company in China
Mixed Martial Arts
Media

The Professional Fighters League (PFL) and China Sports Media (CSM) have announced a multi-year agreement to broadcast live fight coverage on short-form video platform Douyin, giving users access to all…
Tennis
Events

The Association of Tennis Professionals (ATP) has set out the return of the men’s tour to China for the first time in four years, starting with the Zhuhai Championships on September 20-26.
Basketball
Sponsorship & Marketing

The International Basketball Federation (Fiba) has announced Yili, Asia’s biggest dairy company, as its newest global partner.
Athletics
Events

Beijing is seeking to return the World Athletics Championships to China by bidding to host the 2027 edition of the event
Table Tennis
Sponsorship & Marketing

World Table Tennis, the commercial and events arm of the International Table Tennis Federation, has announced that Chinese state-owned jewellery brand China Gold has renewed its sponsorship for the 2023…
Tennis
Events

Denis Green, head of communications at Mailman Group, sees a bright future for tennis in China as the country welcomes back ATP and WTA tournaments.
Snooker
Events

The World Snooker Tour (WST) has announced its return to mainland China, a key commercial market for the sport, for the first time since 2019 with the scheduling of a minimum of three tournaments this…
Tennis
Events

The Women’s Tennis Association (WTA) will stage events in China this year, ending a boycott of the country that began in late 2021 due to concerns over the welfare of former player Peng Shuai.
Canoeing
Media

The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
Tennis
Media

Beijing Shinai Sports Media Technology (Shinai) has acquired digital rights in China to the next three editions of the French Open grand slam tennis tournament
Multiple Sports
Host Broadcast & Production

AI-automated sports production company Pixellot has entered into a strategic agreement with Chinese internet giant Baidu as part of plans to further expand the latter’s involvement in the sports market.
Table Tennis
Events

World Table Tennis (WTT), the commercial arm of the International Table Tennis Federation (ITTF), has announced it will return to the Chinese city of Xinxiang next month to host its third WTT Champions…