China
Sponsorship & Marketing

Technology firm Alibaba Cloud has formed a partnership with Narita Airport to showcase digital artworks by young Japanese artists related to the upcoming Tokyo 2020 Olympics
Football
Sponsorship & Marketing

LaLiga has made Chinese mineral water brand NongFu Spring its official drinking water partner in China. SportBusiness understands the contract will run until the end of the 2021-22 LaLiga season
Football
Business

FC Barcelona, Cristiano Ronaldo and the English Premier League were the big winners in the 2020 edition of the Mailman Group's Red Card report, that assesses the strength of football properties online…
Football
Governance

The Chinese Football Association has said it's new salary cap for foreign players is aimed at improving domestic players and 'deflating financial bubbles'
Esports
Esports

Over 700 Wanda Cinemas across China are set to hold esports events over the coming years after the chain’s owner, Dalian Wanda Group, struck a partnership with American esports company Super League Gaming.
Basketball
Sponsorship & Marketing

Consumer electronics company Pisen Electronics has signed a deal with the Chinese Basketball Association to become an official sponsor of the CBA League. Pisen specialises in mobile phone accessories
Winter Sports
Sponsorship & Marketing

Chinese sportswear company Anta Sports Products announced yesterday that it has signed China's first naturalised skier, Eileen Gu, as a brand ambassador
Golf
Events

A 14-tournament calendar for the sixth edition of the PGA Tour Series-China golf tour was revealed yesterday, including a tournament outside Greater China for the first time
Events

The 2022 Beijing Winter Olympics opening ceremony will feature elements showcasing the Chinese New Year, the Great Wall of China, and the Olympics, according to the organising committee
Football
Events

Shanghai will host the opening ceremony and final of the 2021 Fifa Club World Cup, and Beijing will host the opening ceremony and final of the 2023 AFC Asian Cup, according to Chinese media reports
Football
Events

The Chinese Football Association has released the calendar for its domestic football competitions for the 2020 season, including for the Super League (CSL), League One, League Two, and the FA Cup
Table Tennis
Media

The International Table Tennis Federation is close to announcing a Chinese investor as its long-term partner as part of a wider commercial overhaul, SportBusiness understands
Winter Sports
Events

The Gemdale Sports agency has branched out into a new sport after being named as the exclusive commercial partner of the 2021 Freestyle Ski & Snowboard World Championships in Zhangjiakou, China
Winter Sports
Events

China’s winter sport industry is booming ahead of the Beijing 2022 Winter Olympics. But the pace of development has created challenges for the Chinese state, from environmental and real estate policy to a lack of technical nous.
Winter Sports
Stadia

The main structures of the 12,000-seat National Speed Skating Oval and an extension of the National Indoor Stadium, both key venues for the 2022 Beijing Winter Olympic and Paralympic Games, have been completed
Golf
Marketing

The IMG agency has announced the signing of Chinese golfer Li Haotong for worldwide management and representation of all commercial activity
Ice Hockey
Events

International Ice Hockey Federation (IIHF) president René Fasel has said the sport’s world governing body needs a response from North American league the NHL before August on whether it will release it…
Football
Sponsorship & Marketing

Chinese fast fashion brand Heilan Home announced on its Weibo page yesterday that it had signed a deal with Espanyol football player Wu Lei