China

Golf
Sponsorship & Marketing

The annual China Open golf championship will be staged in Shenzhen for the next three years, from 2020 to 2022, and current title sponsors Volvo Cars have extended their partnership with the event
Football
Media

Average viewership of Chinese Super League matches for domestic rights-holder PP Sports was up 12.1 per cent in the 2019 season, according to a report from the OTT platform
Sponsorship & Marketing

The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…
Table Tennis
Technology

The International Table Tennis Federation (ITTF) will introduce a player review system for the first time at one of its events, with Chinese technology company RigourTech engaged to implement the system…
Finance & Law

Chinese sportswear company Anta Sports Products has said it expects net profit for 2019 to rise at least 45 per cent from a year ago, following robust sales growth including an improved performance at…
Finance & Law

A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
Football
Media

English Premier League football club Manchester United has today (Friday) struck an agreement with Alibaba Group, through which a range of content will be distributed across the Chinese e-commerce company’s p…
Winter Sports
Sponsorship & Marketing

The 2022 Beijing Winter Olympics organising committee has signed the People's Insurance Company of China as the Games' tenth official partner
Sponsorship & Marketing

China’s General Administration of Sport has announced a new collective brand for all of China’s Olympic and Paralympic sports teams: "Team China". Zhang Dan investigates the new marketing initiative.
Esports
Esports

Chinese video sharing and online-gaming website Bilibili has sealed a three-year deal for exclusive broadcast rights to Riot Games' annual League of Legends World Championship, its winning bid of ¥800m …
Winter Sports
Sponsorship & Marketing

The organisers of the Beijing 2022 Winter Olympics have adopted a less-is-more approach to their domestic sponsorship programme. Zhang Dan reports on their progress in becoming the first city to host both the summer and winter Games.
Badminton
Sponsorship & Marketing

The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible. 
Governance

The General Administration of Sport of China revealed plans to launch a sport industry investment fund to stimulate sports-related businesses and brands, after a Friday teleconference attended by the GAS…
Sponsorship & Marketing

Representatives from the Chinese General Administration of Sport (GAS), sports associations, athletes and sponsors announced a new collective brand for all of Chinese national sport named 'TEAM CHINA'…
Industry Moves

Anne Zhao, the managing director of the Chinese arm of the Infront agency, has resigned and is to be replaced by current deputy managing director Dana Song
Triathlon
Events

The International Triathlon Union (ITU) has awarded the Chinese resort of Harbin hosting rights for the first-ever edition of its Winter Triathlon World Cup
Football
Sponsorship & Marketing

Chinese consumer electronics company Haier has issued a statement refuting media reports about a potential £70m-per-season ($122.8m/€81.7m
Athletics
Events

World Athletics has awarded hosting rights for its 2022 Indoor Championships and Half Marathon Championships to Belgrade and Yangzhou, respectively