China
Sponsorship & Marketing

Chinese tech giant Tencent has agreed a deal to be Official Internet Partner of the 31st Summer Universiade, which takes place in Chengdu, China in August 2021
Sponsorship & Marketing

The International Olympic Committee has agreed its latest commercial agreement with a Chinese entity through a deal with sportswear company Anta
Industry Moves

Wanda Sports Group (WSG), the owner of the Infront agency and World Triathlon Corp., has expanded its board of directors by appointing Kenneth Jarrett as an independent director
Curling
Events

The 2019 Pacific-Asia Curling Championships, a national team event run by the World Curling Federation, will take place at Shenzhen's Universiade Sports Center from November 2 to 9
Sponsorship & Marketing

Beijing Beiao Group has been named as the Official Sports Presentations and Victory Ceremonies sponsor of the Beijing 2022 Winter Olympic Games
Basketball
Media

Chinese conglomerate Tencent will not show Houston Rockets games for the foreseeable future amid the ongoing fallout caused by a tweet posted by the basketball team’s general manager Daryl Morey earlier t…
Basketball
Governance

The Chinese Basketball Association has made several changes to the new 2019-20 domestic league, hoping to bring back basketball fans after the national team's poor performance at last month's Fiba World…
Football
Events

Fifa has today (Thursday) confirmed that China will become the first host of its expanded Club World Cup in 2021, stating that the revamped format will have a “major impact” financially.
Basketball
Media

State broadcaster CCTV did not show the opening games of the 2019-20 NBA season amid the ongoing strained relationship between China and the North American basketball league
Football
Events

The Asian Football Confederation has removed hosting rights to the forthcoming final of its second-tier club competition, the AFC Cup, from North Korea amid concerns over the impact of existing sanctions…
Archery
Media

The number of broadcast hours committed by rights-holding broadcasters to the Hyundai Archery World Cup has again shown a year-on-year increase
Athletics
Events

The International Association of Athletics Federations has revised a plan announced earlier this year to cut the number of Diamond League events in 2020, and will instead launch a new second-tier tour…
Basketball
Media

The Philippines Basketball Association is set to announce a deal with the Hunan World Research Internet Co. Ltd (HWRICL) to air league games live and exclusively on television in China
Tennis
Sponsorship & Marketing

Global milk products conglomerate Ausnutria Dairy has announced a brand partnership with the China Tennis Association, as part of which it has committed to donate ¥100m ($14.1m/€12.6m
Football
Events

China is set to be appointed host of the inaugural edition of an expanded football Club World Cup in 2021
Football
Events

Football world governing body Fifa's report on the 2019 Women's World Cup 2019 showed that Asia, led by China, was the largest broadcast market for the competition
Business

The Chinese State Council’s September revision of the country’s sports strategy includes changes that will be critical to note for domestic and overseas sports industry players. Sports industry academic Daniel Zhang analysed the new plan for SportBusiness.
Football
Sponsorship & Marketing

City Football Group (CFG), which owns English Premier League champion Manchester City, has signed up Cisco as the official technology partner of the group