China
Suning Sports lays off staff, restarts Alibaba talks – report
Suning Sports, owner of the Chinese streaming platform PP Sports, is laying off nearly 30 per cent of its staff in a cost-cutting drive and may have restarted joint-venture talks with Alibaba, according…
China Tennis Open agrees Harvest Fund sponsorship extension
Chinese asset management company Harvest Fund has renewed its sponsorship of the China Tennis Open in Beijing until 2021
Yabo Sports appoints Steven Gerrard as ambassador
Asian sports betting company Yabo Sports has appointed Steven Gerrard, the manager of Scottish football team Glasgow Rangers and former Liverpool FC player, as a brand ambassador
Chinese Tennis Association wins International Tennis Hall of Fame award
The Chinese Tennis Association has won the 2019 Global Organisation of Distinction award presented by the International Tennis Hall of Fame
NBA 2K League announces Shanghai team for 2020 season
The NBA 2K League is adding a team from Shanghai for next season, which will become the first franchise outside of North America to join the National Basketball Association's esports property.
CAA’s Wang Nan becomes first Asian woman elected to IAAF Council
Chinese Athletics Association vice-director Wang Nan became the first Asian woman to be elected as a council member of the International Association of Athletic Federations yesterday
Red Star Macalline to sponsor Women’s China Open golf tournament
Chinese furniture retailer Red Star Macalline Home Group has been named title sponsor of China LPGA Tour golf tournament the Women's China Open
PGA Tour Series-China cancels Hong Kong season finale
Golf’s PGA Tour Series-China will bring an early end to its 2019 season after the Clearwater Bay Open tournament became the latest sporting event to fall victim to the ongoing civil unrest in the country.
CBA targets 200,000 participants with new grassroots competition
The Chinese Basketball Association is launching a new national grassroots competition, the China Basketball Open
Mascots unveiled for 2022 Beijing Winter Olympics
The Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games has launched the events' official mascots at a ceremony at the Shougang Ice Hockey Arena
China Tennis Open secures three-year Fila sponsorship deal
Sportswear brand Fila has become the official sportswear brand for the China Tennis Open, after signing a three-year sponsorship deal running from 2019 to 2021
Chinese athletes not keen on building international profile, and may not have to
Chinese athletes are shying away from building their profiles in overseas markets because both the cultural challenge of doing so and the riches on offer at home are too great, according to local industry…
China’s State Council announces funding and tax measures to boost sports industry
The Chinese government on Tuesday evening announced a raft of measures to stimulate the country's sports industry, including stronger intellectual property rights protection and tax incentives
Nike sponsorship powers expansion of Chinese High School Basketball League
The China High School Basketball League (CHBL) will expand from 84 teams in three provinces to 327 teams in 22 provinces, after a new sponsorship deal between US sportswear giant Nike and the China School…
IWF World Championships head to China in 2022
The International Weightlifting Federation has awarded its 2022 World Championships to the Chinese city of Chongqing
iFlyTek inks exclusive translation deal for 2022 Beijing Winter Olympics
Chinese technology company iFlyTek has agreed be an official partner for the 2022 Beijing Winter Olympics and Paralympics to supply automated translation software for the event
Fosun seeks fresh investment for Wolves
Chinese company Fosun International is seeking new minority investors for its English Premier League club Wolverhampton Wanderers, according to media reports.
Leicester City signs Yabo Sports as official club partner
Premier League club Leicester City has signed a partnership with Asian betting brand Yabo Sports