China

Multiple Sports
Events

Shanghai is set to host a range of major international sporting events in 2023 after almost three years of cancellations and postponements due to problems caused by the Covid-19 pandemic in China
Football
Sponsorship & Marketing

Daka Culture will create and distribute official trading cards in China for the Belgian national football team under a new three-year deal
Motorsport
Events

Formula 1 has today (Tuesday) confirmed that its 2023 season will remain at 23 races, ending hopes of the Chinese Grand Prix returning to the schedule or an alternative event being found
Archery
Events

World Archery has announced that Shanghai will return to take its regular position on the Archery World Cup calendar, with the 2023 season also set to see the Paris round act as a test event for the 2024…
Multiple Sports
Industry Moves

Dave O’Connor has left his role as director of global partnerships at Infront, a role in which he led a team overseeing the delivery and activation of Wanda Group’s various sports sponsorships.
Motorsport
Sponsorship & Marketing

Chinese Formula 1 driver Zhou Guanyu has agreed a new endorsement deal with Dior, while also extending his contract with HSBC
Esports
Media

China Mobile’s streaming platform Migu has acquired rights to the League of Legends Pro League (LPL), the top-tier domestic professional league for the video game title.
Football
Sponsorship & Marketing

Spanish La Liga club FC Barcelona has announced a three-year sponsorship deal with Chinese trading card manufacturer Daka
Basketball
Finance & Law

American-Australian investment company Crest Sports and Entertainment will be the lead investor in a new $40m (€38m) Series C fundraising round by nascent Asian basketball league the East Asia Super L…
Basketball
Media

The NBA’s viewership figures on Chinese state broadcaster CCTV are reportedly close to returning to the levels reached prior to the league’s blackout in the country.
Basketball
Events

New pan-regional club basketball competition the East Asia Super League will run a five-day competition in Japan next March as it prepares for its first full season in 2023-24
Motorsport
Events

Formula 1 has today (Friday) announced that its Chinese Grand Prix will be missing from the race calendar for the fourth consecutive season
Basketball
Media

The Spanish Basketball Clubs Association (ACB) has agreed rights deals in China with online streaming platforms PP Sports and Bilibili for Liga ACB, the top tier of Spanish club basketball
Football
Sponsorship & Marketing

The Royal Belgian Football Association (RBFA) has added Chinese bedding brand DeRucci International as a regional sponsor. The deal, which covers the China region, was brokered by the Sportfive agency
Football
Sponsorship & Marketing

French Ligue 1 club Paris Saint-Germain has signed a sponsorship deal with Chinese dairy brand Mengniu Group. The deal names Mengniu as an official regional partner of PSG in China
Football
Media

Chinese state broadcaster CCTV appears to have cut some images of fans not wearing masks from its television coverage of the Fifa World Cup, according to various reports
Motorsport
Events

The long-awaited return of Formula 1 motor racing to China next year is set to be cancelled due to the country's ongoing Covid policies, the BBC has reported
Football
Sponsorship & Marketing

Chinese manufacturer Yadea was announced as a regional supporter of the 2022 Fifa World Cup on the eve of the tournament's kick-off. Yadea makes electric vehicles including e-bikes and scooters