China
iFlyTek inks exclusive translation deal for 2022 Beijing Winter Olympics
Chinese technology company iFlyTek has agreed be an official partner for the 2022 Beijing Winter Olympics and Paralympics to supply automated translation software for the event
Fosun seeks fresh investment for Wolves
Chinese company Fosun International is seeking new minority investors for its English Premier League club Wolverhampton Wanderers, according to media reports.
Leicester City signs Yabo Sports as official club partner
Premier League club Leicester City has signed a partnership with Asian betting brand Yabo Sports
It’s the Asian era – Zagklis underlines Fiba focus on eastern markets
Basketball’s world governing body is developing the sport and its competitions in Asia, the body’s president Andreas Zagklis has said, speaking exclusively to SportBusiness on the weekend of the World Cup…
IOC signs apparel deal with Hengyuanxiang Group
The International Olympic Committee has agreed a new partnership with Chinese textile company Hengyuanxiang Group (HYX) spanning the next two editions of the Olympic Games
Fiba completes appointments to central board for 2019-23
The new central board of basketball's world governing body Fiba had the first meeting of its 2019-2023 term in Beijing on Saturday, with various appointments being made to complete its composition
The Rise of eFootball in China – Andrew Collins, Mailman Group
As esports have exploded in China over the past decade, eFootball, now a category itself, is undergoing a meteoric rise in the mainland.
Karate, climbing, baseball and softball added to 2022 Asian Games programme
The Olympic Council of Asia has added karate, sport climbing, baseball and softball to the sports programme for the 2022 Asian Games in Hangzhou, China
Guangzhou R&F launches women’s team to play in CWSL
Chinese Super League football club Guangzhou R&F is launching a women's team to compete in the next season of the China Football Association's Women's Super League (CWSL)
AFC and CFA evaluate 20 host city bids for 2023 Asian Cup
The Asian Football Confederation and the Chinese Football Association have established a joint evaluation team to review and evaluate the application materials submitted by 20 cities, including Beijing,…
Wanda Sports China appoints new CEO, group Q2 revenues total €284m
Wanda Sports China, a subsidiary of Chinese sports marketing company Wanda Sports Group, has appointed Yimin Gao as president and chief executive officer, replacing Dongwei Yang
FIS goes digital-first in fan engagement push ahead of Beijing Winter Olympics
The International Ski Federation is ramping up its global engagement efforts as it builds towards Beijing 2022, with its secretary general, Sarah Lewis, describing China as “the biggest opportunity for winter sports in the last 50 years”. Adam Nelson reports on how FIS is using its digital strategy to encourage consumers to take to the slopes.
Yangshuo’s Moon Hill reopens after two-year sport climbing ban
Moon Hill, a hill with a natural arch through it a few kilometers outside Yangshuo in southern China, and one of the world's most popular sport climbing peaks, has reopened to sport climbers after a ban…
Event partners agree deal to launch $700,000 Shanghai Masters esports event
The Shanghai Esports Association signed deals with event partners to formally launch the 2019 Esports Shanghai Masters, the city's first esports league, which will take place in Jing'an Sports Centre between…
China State Council releases new sports development plan
Following Premier Li Keqiang's comments about increasing fitness and sports consumption in China, the China State Council released a plan named the "Outline For Building A Leading Sports Nation", which…
CFA signs memorandum of cooperation with NFABD
On Monday, newly-appointed chairman of the Chinese Football Association Chen Yuyuan, met with the president of the National Football Association of Brunei Darussalam, Prince Sufri Bolkiah, and signed a…
China State Council to launch new initiatives to decentralise sports industries
The Chinese government will put greater emphasis on bolstering the sports industry and enhancing sport and fitness consumption as part of an effort to raise living standards
Warriors remain the most popular NBA team online in China in 2019
China-based sports digital consultancy and marketing platform Mailman has released its NBA Red Card report today, which analyses the online influence and digital performance of the American basketball…