China

Football
Media

PP Sports, a division of Suning, launched its three-year broadcasting partnership with the English Premier League at an event in Shanghai last weekend
Esports
Esports

Shares in esports streaming platform DouYu, which is backed by social media and gaming giant Tencent Holdings,  started trading on the Nasdaq market today as part of the biggest IPO by a Chinese company …
Events

The International Olympic Committee (IOC) and local organising committee of the Beijing 2022 winter Olympic Games have appointed Chinese e-commerce company Alibaba as the event’s ticketing systems and s…
Winter Sports
Governance

The International Ski Federation (FIS) has announced a strategic cooperation with leading Chinese digital sports media platform Sina Sports as it continues its growth push in the Asian country
Finance & Law

China's General Administration of Sport and National Development and Reform commission expects total consumer spending in the sports and fitness industry in China to hit CNY1
Esports
Esports

Major League Baseball announced an esports tournament across Chongqing, Chengdu, Xi'an, Beijing, Hangzhou and Shanghai on their Weibo account
Football
Finance & Law

Online payment platform Alipay announced it will provide 1 billion yuan (USD$145m) in funding for a 10-year project to boost China's women's football industry
Esports
Esports

After being one of the first companies to receive 5G licences for commercial use in China last month, China Mobile announced their first foray into esports competitions in partnership with TJ Sports, Blizzard…
Baseball
Fan Engagement

A Major League Baseball (MLB) content campaign targeting youngsters and millennials in China has generated over 13 million video views on the Douyin platform in just two days
Football
Fan Engagement

English Premier League football club Manchester United has launched a preview of their first interactive "experience centre" in Beijing, as well as a dedicated Chinese language app
Governance

China's National Development and Reform Commission and the Ministry of Commerce has indicated which areas of the sport business are likely to be favoured by the country's foreign investment policy
Esports
Governance

The Ministry of Human Resources and Social Security of the People's Republic of China released an analysis report on the current state of esports employment, and revealed that 86 per cent of those working…
Football
Fan Engagement

Spanish football club Espanyol has signed an agreement with China Mobile under which video content, including live reserve team games, will be hosted on the mobile telco's video platform Midea Entertainment
Finance & Law

Chip Wilson, the founder of women's sportswear brand Lululemon, has acquired a 0.6-per-cent stake in Chinese sportswear company Anta Sports Products, in a deal worth $100m
Multi-sport
Events

The Beijing 2022 Winter Olympics Organising Committee has announced it will use special cooling technology at its venues, designed to reduce the event’s carbon footprint.
Esports
Finance & Law

The Chinese domestic esports audience is tipped to hit 350 million, and revenues to reach $1.9bn, this year, according to a report by Tencent’s Penguin Intelligence.
Football
Sponsorship & Marketing

Chinese liquor company Kweichow Moutai is considering a sponsorship deal with Argentinian football team River Plate. According to a report in Ole.
Cricket
Events

Cricket is expected to be included in the 40-sport roster for the 2022 Asian Games in Hangzhou, China. It was left out of the last edition of the games, in Jakarta and Palembang, Indonesia