China

Esports
Finance & Law

The Chinese domestic esports audience is tipped to hit 350 million, and revenues to reach $1.9bn, this year, according to a report by Tencent’s Penguin Intelligence.
Football
Sponsorship & Marketing

Chinese liquor company Kweichow Moutai is considering a sponsorship deal with Argentinian football team River Plate. According to a report in Ole.
Cricket
Events

Cricket is expected to be included in the 40-sport roster for the 2022 Asian Games in Hangzhou, China. It was left out of the last edition of the games, in Jakarta and Palembang, Indonesia
Mixed Martial Arts
Education

The Ultimate Fighting Championship (UFC), the mixed martial arts promoter, opened a 93,000-square-foot "Performance Institute" for Asian athletes in Jing'An, Shanghai on Thursday
Sponsorship & Marketing

Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy
Esports
Esports

Chinese city Hainan is setting up a special development fund worth over RMB1bn ($145m) to attract esports events and businesses. According to Sina
Curling
Events

The World Curling Federation has cancelled the 2019-20 Curling World Cup, claiming its funding partner for the series, Chinese company Kingdomway Sports, had failed to make payments due under an agreement…
Business

IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.
Football
Fan Engagement

Chinese payments platform Alipay will create a digital ticketing channel for Euro 2020 as part of its sponsorship deal with Uefa – the first time the organisation will have sold tickets digitally outside o…
Finance & Law

Chinese conglomerate Wanda Group has filed for a US initial public offering of its sports unit
Business

Lanxiong Sports and other regional media report that Chinese tech company Bytedance has acquired a 30-per-cent stake in Chinese online sports content platform Hupu in a deal worth RMB1.26bn ($180m)
Football
Events

Newly re-elected Fifa president Gianni Infantino has said that he will support changes to the governing body’s rules to allow China to bid for the 2030 World Cup.
Football
Events

The Asian Football Confederation (AFC) has today (Tuesday) confirmed that China will host the Asian Cup in 2023, stating that the award will provide the opportunity to “unlock the potential” that exists for…
Football
Business

Many European football clubs are aiming to convert their large Chinese fanbases into significant new revenue streams. However, they must adapt to this complex market in order to capitalise on its huge potential. Jonathan Dyson reports from Shanghai.
Mixed Martial Arts
Events

The Ultimate Fighting Championship (UFC) has announced that Shenzhen will host its third event in China on August 31
Business

Chinese conglomerates Alibaba and Suning are planning a joint venture that would create the market’s most powerful sports business, according to industry news website Lanxiong Sports.
Football
Events

China appears poised to land hosting rights to the 2023 Asian Cup after the Korean Football Association (KFA) withdrew its bid for the national team football tournament in favour of focusing on its proposed…
Athletics
Events

China’s Chengdu Marathon has been announced as an official candidate race for the World Marathon Majors (WMM) series.