China

Action Sports

The X Games action sports franchise is set to make its debut in China after a multi-year hosting agreement was signed between US sports broadcaster ESPN and REnextop Entertainment
Football
Fan Engagement

Manchester United has again underlined the importance of China to its international growth with the announcement of three "entertainment and experience centres" in the country
Basketball
Fan Engagement

The LA Lakers and Brooklyn Nets will take part in the NBA China Games 2019, with a pre-season match in Shanghai on Thursday, October 10, followed by a rematch in Shenzhen two days later.
Football
Stadia

Fifteen Chinese football clubs have completed a fact-finding mission to Spain to learn more about LaLiga
Licensing & Merchandising

The International Olympic Committee and worldwide TOP partner Alibaba Group have announced the launch of the first-ever Olympic store on Tmall, China’s largest B2C online marketplace for brands and retailers.
Esports
Stadia

The Chinese city of Hangzhou has opened an esports town as part of ongoing efforts to engage with the sector ahead of the 2022 Asian Games. The Esports Observer website said the 3.94m sq. ft
Equestrian
Business

The growth of equestrian sport across China is set to be accelerated by the commitment of Fédération Equestre Internationale partner Fosun International, which has pledged to invest in the skills and i…
Football
Other

The English Premier League has signed a memorandum of cooperation with its Chinese equivalent the Chinese Super League
Football
Sponsorship & Marketing

Deal with Manchester United helped Gulf Oil gain recognition and trust in Chinese marketplace. Plans to open 1,000 service stations in three years “impossible” without the partnership.

The organising committees of the 2020 Olympic Games in Tokyo and the 2022 Winter Olympic Games in Beijing have signed a Memorandum of Understanding, under which both organisations will cooperate on the…
Esports

Paris Saint-Germain has expanded its partnership with Chinese esports organisation LGD Gaming to form a Fifa Online team
Basketball
Fan Engagement

NBA China currently maintains relationships with 17 sponsors Partners a combination of Chinese organisations and multinational companies looking for exposure in the country
Basketball
Fan Engagement

League says most die-hard NBA fans play basketball before the age of 12 NBA working with the Ministry of Education in China on a grassroots junior NBA programme
Football
Business

German Bundesliga outfit VfB Stuttgart is set to become the latest European football club to strike a partnership with a Chinese Super League (CSL) team
Basketball
Governance

Fiba General Secretary Patrick Baumann has expressed his hope that next year’s Fiba World Cup in China can act as a springboard to make basketball the most popular sport in the world.
Basketball
Marketing

China-based sports digital consultancy and marketing platform Mailman has today (Wednesday) released its NBA Red Card report, which analyses the online influence of the basketball league in China
Ice Hockey
Events

The NHL is staging two exhibition matches in China this week to help grow ice hockey in the country. The next logical step is to hold regular-season games in the Far East, said commissioner Gary Bettman
Business

Chinese sports digital marketing agency Mailman has invested in European sport specialist digital consultancy Seven League to create a global sports digital agency