China
Spanish and Belgian federations agree content deals with Xiaohongshu
The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
BWF World Tour Finals moved from Guangzhou to Bangkok
Bangkok will host the Badminton World Tour Finals on December 7-11 after the season-ending event was moved from the Chinese city of Guangzhou
Yili backs Chinese Volleyball Super League
Dairy group Yili has been unveiled as a sponsor of the Chinese Volleyball Super League (CVL)
Chinese Basketball Association signs Aramco as sponsor
The Chinese Basketball Association (CBA) has signed Saudi Arabian energy company Aramco in a two-year sponsorship deal
AFC requests termination of Super Sports Media rights deal in China over unpaid fees
The Asian Football Confederation has served notice to its media rights partner in China, Super Sports Media, that it intends to terminate their deal for the 2021-24 cycle due to unpaid fees
Guangzhou 2023 becomes latest Chinese athletics event to be postponed
World Athletics has announced that its 2023 World Athletics Relays in Guangzhou will be postponed to 2025, the third major event it has had to reschedule this year due to the Covid-19 situation in China
China to bid for 2031 World Cup as part of women’s football drive
China’s national sports agency, the General Administration of Sport (GAS), has announced ambitions to bid to host the Fifa Women’s World Cup in 2031, as part of a broader drive to develop the women’s game.
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China’s Migu latest to turn to WSC Sports’ highlights technology
Migu has announced an agreement with automated highlights company WSC Sports that will see the Israel-based company create content for the Chinese streaming platform and its social media channels
Sportfive adds Gen.G to esports representation roster
The Sportfive agency has added to its esports representation portfolio by agreeing a multi-year strategic alliance with the Gen.G organisation
Qatar wins hosting rights for Asian Cup 2023, Saudi Arabia favourite to host in 2027
Qatar will stage two of the world’s biggest international football tournaments within the space of about a year, after it won a competitive process to secure next year’s Asian Cup.
Warriors and Curry the top NBA brands on Chinese social media, Mailman reports
The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…
Bilibili and Kuaishou join broadcaster line-up for MLB postseason in China
Major League Baseball agreed media rights deals with Chinese digital platforms Bilibili and Kuaishou for this year's ongoing postseason games
Chinese Ice Hockey Association to pay IIHF $3m sum under hosting deal
The International Ice Hockey Federation (IIHF) has continued with efforts to further promote the sport in China by agreeing a three-year hosting deal for the Women’s World Championship Division I Group A…
China to host BWF World Tour Finals but other events cancelled
The Badminton World Federation (BWF) has announced that China will host this season’s BWF World Tour Finals but two other events due to take place in the country have been cancelled.
China Telecom moves for F1 streaming rights
Telecoms operator China Telecom has acquired streaming rights to the remainder of the 2022 Formula 1 season
China Telecom to sponsor ITTF World Team Table Tennis Championships in Chengdu
The International Table Tennis Federation (ITTF) has announced a sponsorship deal with China Telecom that will see the operator become a presenting partner of the forthcoming World Team Table Tennis Championships…
Shanghai and Amsterdam awarded World Rowing Championships
Shanghai and Amsterdam have been awarded hosting rights to the World Rowing Championships
Chinese Super League strikes Weibo deal
Weibo has agreed a deal to become an official social media platform of the Chinese Super League