China

Football
Sponsorship & Marketing

Chinese manufacturer Yadea was announced as a regional supporter of the 2022 Fifa World Cup on the eve of the tournament's kick-off. Yadea makes electric vehicles including e-bikes and scooters
Football
Media

The Asian Football Confederation has announced a media rights agreement in China with Beijing Shinai Sports Media Technology (Shinai) following the termination of its deal with Super Sports Media
Football
Licensing & Merchandising

Football star Cristiano Ronaldo and the Chinese and Japanese football leagues announced new stages in digital collectibles projects this week amid growing uncertainty over the once-booming sector
Football
Sponsorship & Marketing

The football federations of Belgium and Spain have agreed content partnerships with Chinese social media platform Xiaohongshu ahead of their appearances at the Fifa World Cup
Badminton
Events

Bangkok will host the Badminton World Tour Finals on December 7-11 after the season-ending event was moved from the Chinese city of Guangzhou
Volleyball
Sponsorship & Marketing

Dairy group Yili has been unveiled as a sponsor of the Chinese Volleyball Super League (CVL)
Basketball
Sponsorship & Marketing

The Chinese Basketball Association (CBA) has signed Saudi Arabian energy company Aramco in a two-year sponsorship deal
Football
Media

The Asian Football Confederation has served notice to its media rights partner in China, Super Sports Media, that it intends to terminate their deal for the 2021-24 cycle due to unpaid fees
Athletics
Events

World Athletics has announced that its 2023 World Athletics Relays in Guangzhou will be postponed to 2025, the third major event it has had to reschedule this year due to the Covid-19 situation in China
Football
Governance

China’s national sports agency, the General Administration of Sport (GAS), has announced ambitions to bid to host the Fifa Women’s World Cup in 2031, as part of a broader drive to develop the women’s game. C
Multiple Sports
Media

Migu has announced an agreement with automated highlights company WSC Sports that will see the Israel-based company create content for the Chinese streaming platform and its social media channels
Esports
Sponsorship & Marketing

The Sportfive agency has added to its esports representation portfolio by agreeing a multi-year strategic alliance with the Gen.G organisation
Football
Events

Qatar will stage two of the world’s biggest international football tournaments within the space of about a year, after it won a competitive process to secure next year’s Asian Cup.
Basketball
Fan Engagement

The Golden State Warriors are the most popular NBA team on social media platforms in China this year, with their star Stephen Curry the most popular player on leading platform Weibo, according to Mailman's…
Baseball
Media

Major League Baseball agreed media rights deals with Chinese digital platforms Bilibili and Kuaishou for this year's ongoing postseason games
Ice Hockey
Events

The International Ice Hockey Federation (IIHF) has continued with efforts to further promote the sport in China by agreeing a three-year hosting deal for the Women’s World Championship Division I Group A…
Badminton
Events

The Badminton World Federation (BWF) has announced that China will host this season’s BWF World Tour Finals but two other events due to take place in the country have been cancelled.
Motorsport
Media

Telecoms operator China Telecom has acquired streaming rights to the remainder of the 2022 Formula 1 season