China

Cycling
Events

The International Cycling Union (UCI) has announced Haute-Savoie as the location for the second edition of its multi-discipline World Championships while also awarding the hosting rights to 13 other events
Basketball
Marketing

Amateur basketball tournaments in rural villages in China have become a phenomenon in the country, drawing big crowds and the attention of national media. Denis Green of Mailman Group relates the tale and considers the lessons for other sports.
Baseball
Fan Engagement

Marketing in China for this year's Major League Baseball World Series will include appearances by 'virtual idol' Leah, as the American baseball league aims to reach young audiences in the country
Golf
Media

LIV Golf has agreed a content partnership in China with social media platform Weibo. Weibo has got exclusive digital media rights for LIV's inaugural Invitational Series this year
Table Tennis
Events

World Table Tennis has announced it will stage two additional events in China in October following the upcoming Chengdu World Team Table Tennis Championships
Mixed Martial Arts
Media

Mixed martial arts promotion One Championship has renewed a content and marketing partnership with Chinese social media platform Douyin
Football
Fan Engagement

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Football
Media

China Mobile’s streaming platform Migu has acquired streaming rights in China for Uefa club competitions in the 2022-23 season. Migu's coverage began with this week's matches.
Multiple Sports
Governance

Gao Zhidan has been elected as the new president of the Chinese Olympic Committee (COC). Gao’s election was made by secret ballot at an extraordinary meeting held yesterday (Wednesday).
Multi-sport
Host Broadcast & Production

China Media Group (CMG), the Chinese state media company, has reached an agreement with Olympic Broadcasting Services (OBS), the host broadcast arm of the International Olympic Committee, to produce international…
Tennis
Events

Fort Worth, Texas, will host the Women’s Tennis Association’s (WTA) season-ending Finals from October 31 to November 7, it has been announced.
Athletics
Events

World Athletics has announced the postponement of the Nanjing World Athletics Indoor Championships, which were due to be held next March, until 2025 as a result of “ongoing pandemic conditions” in Chi…
Table Tennis
Sponsorship & Marketing

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has announced a regional sponsorship agreement with the Agricultural Bank of China
Football
Sponsorship & Marketing

The Argentinian Football Association (AFA) has announced a sponsorship deal with automobile company GAC Mitsubishi, marking its latest foray into the Chinese market ahead of the 2022 Fifa World Cup
Ultimate frisbee
Media

Chinese social media platform Xiaohongshu has agreed a media partnership with the American Ultimate Disc League involving live streams of events
Table Tennis
Governance

Chinese table tennis legend Liu Guoliang has been appointed to the board of World Table Tennis, the organisation that manages and commercialises the annual world table tennis tour
Multiple Sports
Finance & Law

Three of China's leading sportswear companies - Anta, 361 Degrees and Xtep - have defied a challenging business environment in their home market to announce strong increases in revenue for the six months…
NFL
Media

The National Football League's Los Angeles Rams are expanding their international reach by securing media rights agreements to air the team's preseason games in Mexico, Australia, New Zealand, and China …