China

The National Basketball Association (NBA) has signed a groundbreaking multi-year partnership with the Ministry of Education of China to further aid the development of the sport in the country.

The Women’s Tennis Association has announced that the Chinese city of Zhuhai will host the first edition of its new Elite Trophy singles and doubles event, which will replace and revamp its Tournament of Champions for those players who fail to qualify for the WTA Finals.

The Women’s Tennis Association has engaged Li Na as an ambassador for its revamped WTA Finals following the recent decision of the Chinese superstar to retire from the sport.

The Infront Sports & Media agency has announced that Winston Zheng has stepped down as managing director of its Infront China arm after just over six months in the role.

The International Cycling Union (UCI) has announced that it is scrapping the Tour of Beijing event from its WorldTour road racing calendar, with the fourth and final edition to take place next month.

Golf’s European Tour has announced a revamp of the season finale to its second tier Challenge Tour, rebranding it as the ‘Final Swing’.

China has become the first country to formally announce its contribution to a government equivalent fund in support of a joint anti-doping research initiative by the International Olympic Committee’s (IOC) and the World Anti-Doping Agency (WADA).

Fight legend Manny Pacquiao has unveiled plans to open a chain of Chinese government-backed boxing academies across the country.

The International Gymnastics Federation (FIG) has awarded its 2016 Acrobatic Gymnastics World Championships to the Chinese city of Putian.

Chinese sports authorities have entered into an agreement to launch the first American football league in the country.

Relevent Sports, the organisers of the US-based International Champions Cup (ICC), have outlined that the planned parallel edition of the pre-season club football tournament is likely to be played in Australia or China from 2015.

The Infront Sports & Media agency has announced the launch of Happy 10k, a new mass-participation running series in China.

German touring car motor racing series the DTM has selected Dutch circuit Zandvoort as the replacement host for the ninth round of its 2014 season.

Golf’s European Tour has opened a Beijing office as it aims to develop its presence in China.

The International Olympic Committee (IOC) has confirmed that bids from Almaty in Kazakhstan, Beijing in China and Oslo in Norway will proceed to the final stages of the process to determine the host of the 2022 winter Olympic Games.

The World Touring Car Championship (WTCC) has added a second Chinese race to its 2014 calendar after logistical problems forced it to drop its US round in Sonoma.

This third annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets takes our research wider and deeper than before. Wider, because the number of territories covered has increased from 10 to 14, with the inclusion this year of important growth markets such as India, Indonesia, Japan and Turkey. Deeper, because we have asked questions designed to burrow down into new areas, such as consumers’ second-screen activities, that have not been properly examined until now.

This second annual survey of global sports media consumption by Perform, KantarSport and TV Sports Markets confirms many of the trends highlighted in the first report in 2011 and brings into even sharper focus some of the changes in consumer habits that anybody working in the sports media industry needs to be attuned to.