China

Football
Media

China Mobile's streaming platform Migu has agreed a media rights and sponsorship deal with Spain's LaLiga covering three-seasons, 2022-23 to 2024-25
Esports
Events

The Global Esports Federation (GEF) has appointed Shanghai-based esports solutions provider Versus Programming Network (VSPN) to support the development and staging of its events in China and South Korea
Football
Media

Football-focused streaming and media platform OneFootball has acquired Serie A broadcast rights in the UK and Ireland ahead of the 2022-23 season, supplementing the league’s existing agreement with pay-television b…
Equestrian
Media

Chinese streaming platform Migu and the International Equestrian Federation (FEI) have launched a dedicated equestrian channel after the platform secured exclusive rights to the FEI World Championships…
Ultimate frisbee
Other

A national league in ultimate frisbee has been launched in China, capitalising on explosive growth in the sport in the last couple of years
Athletics
Sponsorship & Marketing

The Chinese arm of international talent marketing agency CAA has agreed a partnership with the commercial wing of the Chinese Athletics Association around the commercialisation of athletes and events,…
Football
Sponsorship & Marketing

Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
Football
Media

Fifa has launched its direct-to-consumer streaming service, Fifa+, in China
Football
Finance & Law

Chinese property developer China Evergrande Group has received 5.52bn yuan ($817.8m) from a local government body in Guangzhou for giving up land use rights for a landmark football stadium development
Football
Media

LaLiga, the organising body of the top two domestic football leagues in Spain, is to launch a direct-to-consumer streaming service in China after finalising a six-year agreement with Streamline Media Technology
Basketball
Events

The Chinese Basketball Association (CBA) has unveiled the schedule for the forthcoming CBA League season. The season will begin with the CBA All-Star Weekend from October 2 to 4
Football
Media

Chinese state broadcaster CCTV will show live English Premier League football this weekend for the first time since 2020
Basketball
Sponsorship & Marketing

The Chinese Basketball Association (CBA) has announced a sponsorship deal with Therabody
Basketball
Media

The Chinese Basketball Association is suing video-sharing platform Bilibili for RMB406m ($60m/€59m) in a potentially landmark copyright infringement case in China.
Football
Sponsorship & Marketing

Grasshopper Club Zurich has announced a sponsorship agreement with Chinese watchmaker Seagull. The deal sees Seagull become a strategic partner of the Swiss Super League club for the 2022-23 season
Tennis
Events

The Association of Tennis Professionals (ATP) has announced the cancellation of four ATP Tour events in China due to the Covid-19 pandemic and the creation of six one-off tournaments to be held instead
Football
Media

Chinese video-sharing platform Kuaishou has acquired rights to the EAFF E-1 Football Championships
Football
Sponsorship & Marketing

Chinese logistics firm Cainiao is to continue its sponsorship of Belgian Pro League club Standard Liège for another season.