China
IFAF steps up efforts to establish American football in China
The International Federation of American Football (IFAF) has announced plans designed to allow the sport to make serious inroads into the Chinese market after appointing Nathan Jones as its country administrator for China.
China to stage golf’s World Ladies Championships
China has been announced as the host of an innovative new professional golf tournament, the World Ladies Championships (WLC).
World Snooker unveils latest Chinese event
World Snooker has furthered its presence in the Chinese market by announcing a third event in the shape of the Haikou World Open.
Qingdao furthers backing of Clipper Race
The City of Qingdao has agreed a major sponsorship deal with Clipper Ventures which will see it continue its participation in the Clipper Round the World Yacht Race through to 2016.
Chinese Minister defends Beijing Games legacy
Chinese Vice-Sports Minister Yang Shu'an on Sunday launched a staunch defence of the legacy of the 2008 Beijing Olympics.
Barcelona seeks to tap into Chinese market
FC Barcelona has made further inroads into developing its brand in Asia by signing a strategic partnership with Chinese company Intersports.
FIBA reaches Peak with partnership extension
The International Basketball Federation (FIBA) has signed an extension to its partnership with Chinese sportswear manufacturer Peak that will prolong the relationship through to 2016.
LPGA loses China tournament
The Ladies Professional Golf Association (LPGA) has insisted China remains an “important market” for the organisation despite the decision to cancel an upcoming tournament in the country.
Tour Down Under retains UCI licence
Australian cycling has received a boost with the news the WorldTour licence for the Tour Down Under has been extended until 2015, while Beijing is set to become the first Asian stop on the calendar.
AN0C signs up as China Olympic swimming team sponsor
GLG Life Tech Corporation, which specialises in natural food and beverage products, has announced that its AN0C venture has signed up as a sponsor of China’s Olympic swimming team.
Dalian Wanda pledges funds for troubled Chinese football
Real estate firm Dalian Wanda is to inject US$77 million into football in China after a new three-year agreement was unveiled by the Chinese Football Association (CFA) on Monday.
CCTV-IMG links up with Shanghai Racing Sports Corporation
CCTV-IMG Sports Management Company, a China-based joint venture between the country’s national broadcaster and IMG Worldwide, has announced a strategic partnership with Shanghai Racing Sports Corporation.
Empowerment Through Sport program to launch in China
Barclays Spaces for Sports and Right To Play have linked up to launch a three-year program to use sport to enhance the lives of disadvantaged migrant children in China.
World Sport Group to boost China profile
The Chinese Football Association (CFA) and the China Football Industry Development Corporation (CFIDC) have struck a multi-year deal with World Sport Group to develop the brand of the country’s national football team.
China Unicom signs on as World Championship sponsor
China Unicom has signed up as a major sponsor of the 2011 World Table Tennis Championship in Rotterdam, the Netherlands.
Bahrain GP in danger as Shanghai secures F1 future
Formula One's season-opening Grand Prix in Bahrain could be called off due to worrying instability in the country, according to the sport’s commercial supremo Bernie Ecclestone.
Bayern powered by Yingli deal
Yingli Green Energy, the company that became the first ‘green’ sponsor of the FIFA World Cup last year, has expanded its influence in football by signing up as an official premium partner of Bayern Munich.
Barclays Spaces for Sports announces China partnership
Barclays Spaces for Sports, in partnership with Right To Play, is to deliver a three-year programme using sport to improve the prospects for disadvantaged migrant children in China.