China
2008 Olympics – the digital Games
Hundreds of millions of online viewers watched the 2008 Beijing Olympic Games across an extensive range of digital media platforms, according to an International Olympic Committee press release.
Paralympic torch relay begins
China has lit the 2008 Paralympic torch at Beijing's Temple of Heaven, marking the start of a domestic relay for the 2008 Paralympic Games.
NBA China to return in 2008
The NBA China Games will return to China in October with two games featuring the Milwaukee Bucks and the Golden State Warriors in Beijing and Guangzhou.
Change for Chinese A1GP
The Chengdu International Circuit in China will host round two of the A1GP World Cup of Motorsport from 7 - 9 November, 2008.
Tickets sales up for Beijing Paralympic Games
Sales of tickets for the Opening and Closing Ceremonies for the Beijing Paralympic Games are selling well, according to Games Bids.
Nike: the Best Olympics we’ve ever had
Nike Brand President Charlie Denson labelled Beijing 2008 “the best Olympic games Nike has ever had. And that's by a considerable amount.”
IOC hoping for Chinese bonanza
The IOC is hoping that the success of the Beijing Games will lead to lucrative TV rights deals in China for the 2010 and 2012 Games.
CCTV’s Olympic viewing hits the heights
According to US reports, surveys by Nielsen Media Research indicate that up to 96 percent of Chinese TV households have tuned into some portion of the Olympics, which can be seen on seven different channels operated by CCTV.
Protest applications denied by Chinese authorities
Chinese authorities received 77 applications from would-be demonstrators trying to use the special Olympic protest zones set up for the Beijing Games - but did not approve any of them, according to The Financial Times.
Ticket prices soar for Phelps final
Ticket prices for the swimming finals at the Beijing Olympics, which could see US swimmer Michael Phelps win a record eighth gold medal, are soaring.
Empty seats present problem for BOCOG
Organisers of the Beijing Olympics have admitted that they are using volunteers to fill empty seats at competition venues, UK newspaper the Guardian reports.
CCTV to receive $400m ad boost
Advertisers will spend more than $400 million on television commercials in China during the Beijing Olympics, according a new media forecast.
Opening ceremony expected to smash records
China will stage the most expensive opening ceremony in Olympic history today.
Olympic interest declines, says research firm
Public interest in the 2008 Olympic Games in Europe, Russia and Japan is declining, according to a new study by German market analysts Sport + Markt.
IMG and CCTV sign 20-year deal
Sports marketing company, IMG Worldwide, has agreed an exclusive 20-year deal with China’s national television broadcaster, CCTV, to develop and market new sports events.
IOC tackles BOCOG on internet censorship
The IOC has held talks with the organisers of Beijing 2008 to address the ‘internet access problems’ which were experienced this week by media in the Olympic Games Main Press Centre in Beijing.
Olympics will boost brand, says Lenovo
The chairman of Olympic sponsor, Lenovo, has said that its marketing campaign should not be affected by the controversies leading up to the 2008 Beijing Game.
Olympic broadcasters’ internet censored.
Blocks on internet sites in the Main Press Centre in Beijing and other Olympic venues have not been removed, according to broadcasters.