China
Du-Bang signs up for Chinese women’s football
The Infront Sports & Media agency signed Du-Bang Insurance as an Official Partner of the Chinese women’s national football Team.
SPORTELAsia 2008 succeeds in Shanghai
A total of 594 participants, representing 304 companies from 46 countries worldwide, attended this week’s SPORTELAsia 2008 at the Pudong Shangri-La Hotel in Shanghai, China.
CCTV agrees internet partnerships
State-run national broadcaster, China Central Television, agreed partnerships with social networking site MySpace China and online-video site Tudou.com to run an interactive website for the Beijing Olympics.
Bush backs Beijing Games after political row
US President George W Bush has said that he will attend the Beijing 2008 Olympics as a political row over China’s role in the Sudan continues to impact on Beijing's preparations for the Summer Olympics.
Tickets.com to enter Chinese market
Event ticketing solutions company Tickets.com and China Sports Industry International agreed a joint-venture to provide ticketing and ticketing-related services for sports and associated markets in China.
Infront signs CBA mobile website agreement
Infront, the exclusive commercial partner to the Chinese Basketball Association (CBA) and internet operator KongZhong Corporation, have signed a multi-year cooperation agreement and launched the official CBA mobile website.
UEFA signs off major new Euro 2008 deals
UEFA finalised four major contracts for media rights in China and Japan for UEFA EURO 2008™ in Austria and Switzerland this summer.
Beijing 2008 could bring in first live one billion audience
The opening ceremony of the Summer Olympics in Beijing this year could become the first sporting event to attract a record total live audience of one billion, according to a report by global media communications agency Initiative Sports Futures.
CCTV awarded Beijing 2008 digital media rights
The International Olympic Committee awarded the digital broadcast rights for the 2008 Beijing Olympics to CCTV.com, the online arm of Chinese state broadcaster CCTV.
Lenovo will not renew Olympic contract
Lenovo Group, said it will not renew its sponsorship contract with the International Olympic Committee after the 2008 Beijing Olympic Games.
Samsung Electronics to sponsor 2008 Beijing Paralympics
Samsung Electronics said it has signed a sponsorship deal with the Chinese government to provide technical support for mobile communications during next year’s Paralympics.
CCTV to bring in $10.7 billion in ad spend for Olympic year
CCTV, the Chinese state-broadcaster, will bring in 80 billion yuan ($10.7 billion) worth of advertising for 2008, when it hosts the Olympic Games.
Sohu.com and PremierGoals launch new English football website
Sohu.com and PremierGoals Ltd., the official Chinese content provider for English football, launched a Chinese-language website for 16 English football clubs, on a new Chinese football community site.
ASK-TongFang wins Beijing contactless ticket contract
ASK-TongFang has been selected to manufacture the contactless inlays for the 12.2 million RFID tickets for the Beijing 2008 Olympic Games.
Sportfive and IEC in Sports launch the Transorientale
Sportfive and IEC in Sports launched the Transorientale, a 10,000 kilometre, 17-day rally.
Mediaset signs up with Chinese network
Italian broadcast group Mediaset has reportedly reached a three-year agreement with the CGM Sport Channel.
Action Sports Tour to debut in China
The AST (Action Sports Tour) has launched it international expansion effort with the creation of an AST China event, a global skateboarding competition scheduled for Beijing in April 2008.
Environmental groups make Beijing 2008 presentations
Environmental groups, like Greenpeace and the WWF, have made presentations to the seventh World Conference on Sport and the Environment in Beijing, China.