China
Asian Games in Hangzhou rescheduled for 2023
The Asian Games in Hangzhou, China has been rescheduled to take place from September 23 to October 8 next year
E-1 Football Championships rights deals agreed in China, Japan
Chinese streaming platform Migu and Japanese broadcaster Fuji TV have acquired rights to this month's East Asian Football Federation E-1 Football Championships
International Skating Union drops events in Russia and China
The International Skating Union (ISU) has cancelled a figure skating Grand Prix in Russia due to the war in Ukraine and banned Russian and Belarusian athletes from competing, while an event in China will…
Bilibili scores exclusive rights in China to Liverpool-Man Utd friendly
Chinese streaming platform Bilibili has acquired exclusive rights in China to the pre-season friendly match between English Premier League rivals Manchester United and Liverpool in Bangkok today (Tuesday)
CCTV shows coverage of F1’s Austrian Grand Prix with rights deal reportedly on horizon
Chinese state broadcaster CCTV over the weekend showed its first coverage of this year's Formula 1 season, with local media reporting that a new rights deal is being finalised
Shanghai golf events cancelled due to pandemic
Two international golf tournaments in Shanghai have been cancelled due to the Covid-19 pandemic
Youku and Douyin acquire rights for EAFF E-1 Football Championships
Chinese streaming platforms Youku and Douyin have acquired digital rights for this month’s East Asian Football Federation E-1 Football Championships.
Atlético Madrid ‘close to new stadium naming rights deal’ after Wanda bows out
Spanish LaLiga football team Atlético Madrid is close to a new stadium naming rights deal to replace Chinese sponsor Wanda, whose contract finished at the end of last season.
Alibaba Sports becomes Orange Lion Sports, marking strategy shift
Chinese sports marketing firm Alibaba Sports is rebranding as Orange Lion Sports, marking a major shift in the business's focus
China revises sports legislation, warns of countermeasures when it is ‘undermined’ at sports events
China’s legislative assembly has approved a revision to the country’s sports law that allows for countermeasures against countries, regions or organisations that "undermine" China at sports events.
Chengdu Universiade gets latest start date
The 2021 World University Games will take place in the Chinese city of Chengdu from July 28 to August 8 next year after twice being postponed because of the Covid-19 pandemic, organisers have announced
Fifa appoints Infront as exclusive World Cup licensing agent in China
Fifa has appointed the Infront agency as its official licensing agent in China
Douyin sublicenses Fifa World Cup streaming rights from CCTV
Chinese digital media firm Douyin Group has acquired rights for this year's Fifa World Cup in a sublicensing deal with the state-owned China Media Group, parent of state broadcaster CCTV
EXCLUSIVE: LaLiga terminates media rights deal with China’s Super Sports Media
Spanish football's LaLiga is terminating its digital media rights agreement in China with sports marketing company Super Sports Media due to missed rights fee payments, SportBusiness understands
LaLiga launches e-commerce outlet in China
LaLiga, the governing body of Spain’s top two professional football leagues, has established an outlet on Chinese e-commerce platform Youzan as part of its ambition to engage more closely with fans in t…
UFC signs BTNature as nutritional partner in China
The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China
HSBC China agrees ambassador deal with F1 driver Zhou Guanyu
The China division of banking group HSBC has agreed a brand ambassador deal with Chinese Formula 1 driver Zhou Guanyu
Nike to discontinue its running app in China
Sportswear brand Nike has announced it will discontinue its Nike Run Club app in China