China

Chinese video-sharing platform Kuaishou has acquired rights to the EAFF E-1 Football Championships

Chinese logistics firm Cainiao is to continue its sponsorship of Belgian Pro League club Standard Liège for another season.

The Asian Games in Hangzhou, China has been rescheduled to take place from September 23 to October 8 next year

Chinese streaming platform Migu and Japanese broadcaster Fuji TV have acquired rights to this month's East Asian Football Federation E-1 Football Championships

The International Skating Union (ISU) has cancelled a figure skating Grand Prix in Russia due to the war in Ukraine and banned Russian and Belarusian athletes from competing, while an event in China will…

Chinese streaming platform Bilibili has acquired exclusive rights in China to the pre-season friendly match between English Premier League rivals Manchester United and Liverpool in Bangkok today (Tuesday)

Chinese state broadcaster CCTV over the weekend showed its first coverage of this year's Formula 1 season, with local media reporting that a new rights deal is being finalised

Two international golf tournaments in Shanghai have been cancelled due to the Covid-19 pandemic

Chinese streaming platforms Youku and Douyin have acquired digital rights for this month’s East Asian Football Federation E-1 Football Championships.

Spanish LaLiga football team Atlético Madrid is close to a new stadium naming rights deal to replace Chinese sponsor Wanda, whose contract finished at the end of last season.

Chinese sports marketing firm Alibaba Sports is rebranding as Orange Lion Sports, marking a major shift in the business's focus

China’s legislative assembly has approved a revision to the country’s sports law that allows for countermeasures against countries, regions or organisations that "undermine" China at sports events.

The 2021 World University Games will take place in the Chinese city of Chengdu from July 28 to August 8 next year after twice being postponed because of the Covid-19 pandemic, organisers have announced

Fifa has appointed the Infront agency as its official licensing agent in China

Chinese digital media firm Douyin Group has acquired rights for this year's Fifa World Cup in a sublicensing deal with the state-owned China Media Group, parent of state broadcaster CCTV

Spanish football's LaLiga is terminating its digital media rights agreement in China with sports marketing company Super Sports Media due to missed rights fee payments, SportBusiness understands

LaLiga, the governing body of Spain’s top two professional football leagues, has established an outlet on Chinese e-commerce platform Youzan as part of its ambition to engage more closely with fans in t…

The Ultimate Fighting Championship has agreed a deal for Australian food manufacturer BTNature (BTN) to become the mixed martial arts promotion's official dairy products partner in China