China
2007 WNBA ALL-STAR TO BE TELEVISED IN 198 COUNTRIES
The 2007 WNBA All-Star Game, which will showcase the most talented female basketball players from around the world, will be televised in 198 countries with commentary in 30 languages.
CHINA CONFIRMED AS VOLVO OCEAN RACE STOPOVER
The port city of Qingdao was tofficially confirmed as the China stopover for the 2008-09 Volvo Ocean Race with the signing of an agreement between race organisers and the Qingdao Municipal Government.
YANKEES FIRST MLB CLUB TO GET CHINESE SPONSOR
The New York Yankees signed a sponsorship deal with Chinese dairy company Yili, making it the first Major League Baseball club to sign a sponsorship deal with a Chinese company.
INFRONT AND EXCEL SPORTS FORM BASKETBALL REPRESENTATION PARTNERSHIP
Infront Sports & Media agreed a a joint-venture deal with Excel Sports Management, to develop an athlete representation basketball business in China.
INFRONT SIGNS PEARL RIVER AS THE OFFICIAL BEER OF TEAM CHINA BASKETBALL
Infront Sports & Media agreed a new commercial partnership for China’s national basketball team with The Pearl River Brewery.
UEFA SETS UP CHINESE WEBSITE
UEFA has launched of a Mandarin-language version of uefa.com, produced by UEFA Media Technologies in partnership with sina.com.
LI-NING SIGNS ASIAN INDOOR SPONSORSHIP
Li-Ning, China’s leading sporting apparel firm, has become an Official Sponsor and exclusive Sportswear Apparel Sponsor of the 2nd Asian Indoor Games in Macau, China.
NFL AGREES CHINESE MEDIA DEAL
The NFL has cut a deal to increase awareness of the league in China by making Titan Media the country’s official sports media partner of the NFL.
NBA OF CHINA EDGES EVER CLOSER
David Stern says he is close to confirming an NBA sponsored and branded league in China.
COCA-COLA RENEWS OLYMPIC TORCH SPONSORSHIP
Coca-Cola agreed a deal to sponsor the Olympic Torch Relay for the Beijing 2008 Olympic Games.
PWC CHINA BECOMES BEIJING 2008 ACCOUNTING SERVICES SUPPLIER
Beijing Organising Committee for the 2008 Olympic Games appointed PricewaterhouseCoopers Zhong Tian CPAs Limited Company (PwC) as the accounting services supplier of the Beijing 2008 Olympic Games.
BOCOG, FIBA AND NBA FORM OLYMPIC COOPERATION
The Beijing Olympic Games Organising Committee (BOCOG) FIBA and the NBA formed a joint cooperation to develop and execute all aspects of Olympic sports presentation for the Beijing 2008 Olympic Games.
BEIJING FACES SIGNIFICANT AMBUSH MARKETING THREAT
Ambush marketing activity from non-Olympic sponsors is set to be a significant issue for the Beijing Olympic organisers, according to research from Beijing-based consultancy R3 and CSM.
VOLVO OCEAN RACE TO SAIL TO CHINA IN 2009
Sailing’s Volvo Ocean Race will visit China, stopping in two cities, in early 2009 along a new route that will include stopovers in the middle-east, India and Asia.
BEIJING TO PUT OLYMPIC VENUE NAMING RIGHTS ON MARKET
China officials say they will put the naming rights of the 91,000-seater Olympic stadium in Beijing up for sale once the closing ceremony of the 2008 Games takes place.
ASIAN INDOOR GAMES FLY HIGH WITH NEW SPONSOR
Air Macau has signed a sponsorship deal to become the official sponsor and airline of the 2nd Asian Indoor Games in Macau, China.
BEIJING BOSSES REDUCE SECURITY COSTS
Organisers of the Beijing Olympic Games next year say the event will be trouble free – despite spending less on security than previous Games.
NFL CANCELS CHINA GAME PLANS
The NFL called off its planned pre-season exhibition game between Seattle Seahawks and New England that was scheduled to take place in August in Beijing's Workers Stadium.