China

The International Olympic Committee launched the tender process for the sale of its internet and mobile rights for the territory of China for the 2008 Beijing Olympic Games.

Korea’s Kia Motors agreed a deal to become the official automotive partner of the Chinese men’s and women’s national football teams in a deal brokered by the Infront agency.

The first fruits of a marketing partnership deal between Euroleague Basketball and the Chinese Basketball Association (CBA) will be a new tournament in Beijing in October.

The IAAF agreed three new broadcasting deals in the Asia/Pacific region, following negotiations handled by the Japanese corporation Dentsu Inc, its exclusive worldwide partner for the exploitation of commercial rights for the World Athletic Series.

Cable sports channels ESPN and News Corp's Star Sports have reportedly been removed from a list of foreign broadcasters that can be distributed to hotels and upscale housing compounds in China.

Media Partners & Silva and Dentsu announced the assignment of Italian Serie A media rights for the seasons 2007-2010 in Hong Kong, China P.R. Macau, Vietnam and South Korea.

The NBA said its All-Star Game in Vegas will reach 215 countries in 43 languages through a record 110 broadcast partners.

The China Golf Association and TaylorMade-adidas Golf (TMaG) agreed a new deal under which the manufacturer will supply China's national golf teams.

The US Olympic Committee has confirmed it is to spend $500,000 on establishing a training centre in China ahead of the 2008 Olympic Games in Beijing.

Organisers of the Beijing Olympic Games say they have been deluged by applications to act as volunteers during the 2008 event.

Major League Baseball’s New York Yankees has agreed a strategic alliance with the Chinese Baseball Association.

Omega further extended its involvement in golf with a deal to become title sponsor of the Mission Hills World Cup.

More than 20 broadcasters from around the world have already signed up the TV show Road to Beijing.

Formula One team Vodafone McLaren Mercedes has signed a major sponsorship deal with MP3 and MP4 player brand Aigo.

Infront, Euroleague Basketball and the Chinese Basketball Association (CBA) have reached a partnership agreement to bring the best of European professional basketball to fans in Asia.

Chelsea Football Club and SINA today agreed a partnership to create a Chinese language website for the English Premier League champions.