China
UK SOCCER WEBSITE LAUNCHES IN MANDARIN
International media content provider Global Broadcast Networks (GBN), and China National Radio's web portal CNR.CN said they would launch a new dedicated UK football website in Mandarin.
TSA APPOINTS MANAGING DIRECTOR TO CHINA OFFICE
Total Sports Asia - Asia’s leading sports marketing agency announced the appointment of Chai Peng, TSA China’s new Managing Director. Chai Peng will oversee TSA’s operations in China and will be responsible for the division’s overall performance.
RED BULL SIGNS UP NANSHAN OPEN
The Nanshan Open, the first snowboard contest in China, added Red Bull as the Open’s title sponsor. Red Bull joins an impressive roster of returning and founding sponsors from previous years.
MLB CONSIDERS CHINA IN 2008
The MLB said that it was considering opening the 2008 MLB season in China, ahead of the Beijing Olympics.
STRATEGIC PARTNERSHIP BETWEEN TSE CONSULTING AND CHINESE SPORTS INDUSTRY GROUP
TSE Consulting and the Chinese Sports Industry Group (CSI) established a strategic partnership.
NBA ADDS RECORD 24 BROADCAST PARTNERS
The National Basketball Association added 24 broadcasters, including 19 in Greater China, for the 2006-07 season, marking the largest season to season growth in league history.
2008 OLYMPICS CHANGES EVENTS FOR US TV
The International Olympic Committee switched several events finals, including swimming and most gymnastics, at the 2008 Beijing Olympics to the morning in order to suit US broadcaster NBC’s scheduling.
CHINESE CONSUMERS MORE ATTRACTED TO GAMES SPONSORS
According to a recent study commissioned by WPP Group, Chinese sports fans have greater affinity with Olympic sponsors.
SPORTACCORD 2007 ANTICIPATES EARLY SELL-OUT
An early sell-out is expected for the 2007 edition of SportAccord, be held on 23-27th April 2007 at the Shangri-La Hotel in Beijing, with the Beijing 2008 Organising Committee confirmed as event hosts.
IOC SATISFIED WITH PROGRESS IN BEIJING
International Olympic Committee president Jacques Rogge urged the organisers of the 2008 Beijing Olympics not to lose focus ahead of the 2008 Olympics and received reassurances from Prime Minister Wen Jiabao of the Chinese government's support for the Games.
IOC HITS BACK AT OVER-COMMERCIALISATION CRITICISM
Jacques Rogge, president of the International Olympic Committee hit back at criticism from some quarters that the Olympic Games are getting over-commercialised.
CHINESE BASKETBALL’S MOST COMPREHENSIVE SPONSORSHIP DEAL TO DATE
Infront Sports & Media and the Chinese Basketball Association signed a groundbreaking sponsorship agreement with China Mobile Communications Corporation (China Mobile/CMCC) for basketball in China.
COKE ADDS FIZZ TO SPECIAL OLYMPICS
Coca-Cola has extended its global sponsorship of the Special Olympics to cover next year’s World Summer Games in Shanghai.
LEE JOINS BEIJING CREATIVE PANEL
Academy Award winning Hollywood movie director Ang Lee has become the latest high profile name to become a consultant for the 2008 Beijing Olympic Games.
SOCOG SENIOR EXECUTIVES TO SPEAK AT C-ZONE BEIJING
Arriving at C-Zone Beijing on November 1, delegates and VIPs alike will find themselves in direct view of the 2008 Olympic Stadium. Today a construction site, in less than two years it will grip the world’s attention.
INTER.IT IN CHINESE WITH SINA
Italian Serie A club Internazionale signed an exclusive partnership with leading Chinese portal Sina to establish, host, develop and promote a Mandarin Chinese-language version of its official website.
CHINA TO HOST GOLF WORLD CUP IN 2007 AND 2008
The International Federation of PGA Tours announced that Mission Hills Golf Club in Shenzhen, China will stage the WGC World Cup in 2007 and 2008.
IEC TAKES ON THE NEW SUPER SERIES IN BADMINTON
The International Badminton Federation announced the launch of the Super Series starting 2007.