China
USA BASKETBALL SIGNS UP NEW MARKETING PARTNERS
USA Basketball agreed deals with five companies: Chevrolet, The Coca-Cola Company, McDonald’s, Gatorade, and Molten – to promote their brands and products through USA Basketball exhibitions, games, media and special events.
IOC AWARDS TV RIGHTS FOR NORTH AND SOUTH KOREA
The International Olympic Committee signed a four-Games agreement for the broadcast rights in Korea with South Korean commercial broadcaster SBS.
888 SPONSORS TOULOUSE FOOTBALL CLUB
Online gaming company 888 signed an agreement to be official club sponsors ofToulouse Football Club.
COKE EXTENDS GLOBAL PARTNERSHIP WITH NBA
Coca-Cola has renewed and extended its global marketing partnership with the NBA.
UEFA LAUNCHES EX-EUROPEAN EURO 2008 TENDER PROCESS
UEFA, European football’s governing body, said it would launch the tender process for the marketing of ex-European broadcasting rights for Euro 2008 on 10 August 2006.
IAAF WELCOMES MONTENEGRO AS ITS 212th MEMBER
The International Association of Athletics Federations (IAAF) recognised the Athletic Federation of Serbia and the Athletic Federation of Montenegro as two separate Members after Montenegro withdrew from the State Union of Serbia and Montenegro.
BEIJING SIGNS UP SIXTH EXCLUSIVE SUPPLIER
The Qianxhie Food Group has become the sixth company to become an exclusive supplier of the 2008 Beijing Olympic Games.
PAYNE SIGNS FOR INTERNATIONAL SPORTS EVENT MANAGEMENT CONFERENCE
One of the world’s leading sports marketers is to deliver an authoritative insight into the value and processes of event branding and the relationship between event managers and sponsors at the first International Sports Event Management Conference which takes place in London on November 22 and 23.
PROPOSED BEIJING SCHEDULE CHANGES CREATE KNOCK ON EFFECTS
Proposed extensive changes to the scheduling of events at the 2008 Beijing Olympics to suit the television schedules of US network NBC could have a knock on effect on other events held in the lead up to the Olympics.
A1 GRAND PRIX UNVEILS PROVISIONAL CALENDAR 2006/07
Motor racing series A1 Grand Prix unveiled a provisional calendar of 13 races for its second season, 2006-07. The season kicks off on October 1, 2006 at Circuit Park Zandvoort in the Netherlands and concludes at Brands Hatch in the UK, on April 29, 2007. A New Zealand race, although still to be confirmed, is new to the calendar, while races at the EuroSpeedway and Estoril have disappeared from the calendar.
AGENDA: JULY 3-11, 2006
A GUIDE TO KEY EVENTS
ADIDAS SECURES REEBOK RIGHTS IN CHINA
The adidas Group has agreed a deal to take control of the distribution and license rights for the Reebok brand in China.
CHINA OPEN APPOINTS IEC FOR TV SALES
IEC in Sports has been appointed by China Open Promotions Ltd to handle worldwide television distribution for the ATP China Open.
WORLD CUP VIEWING FIGURES SOAR
TV audiences for the FIFA World Cup in host country Germany have rocketed by 51 percent on the 2002 event, according to the latest research commissioned by Infront.
TV EXECUTIVE JUMPS INTO OLYMPIC TIMING ROW
Australian TV chiefs have urged IOC president Jacque Rogge not to shift the timing of the swimming events at the 2008 Beijing Games to cater for the US audience.
CHINA CHIEFS JET IN FOR C-ZONE
A delegation of powerful Chinese sports government officials are flying into London next month to speak at a major conference aimed at identifying opportunities in the fast emerging market.
CITIGROUP EXTENDS TENNIS SPONSORSHIP
Financial giant Citigroup has extended its sponsorship of the Tennis Masters Cup in Shanghai.
BEIJING CORRUPTION PROBE ‘NOT GAMES RELATED’
Beijing 2008 Olympic Games chiefs have confirmed the dismissal of a senior city figure on alleged corruption charges are not related to the staging of the event.