China

The ATP Tour has signed a new seven-year official partnership with China’s largest sports clothing company, the Beijing Li-Ning Sports Goods Company.

The Chinese promoters of Tennis Masters Cup have extended their commitment for Shanghai to host the elite eight-man and eight-team tournament through 2008.

NASN has secured exclusive pan-European rights to televise the inaugural World Baseball Classic.

Health care product supplier Johnson & Johnson will join the International Olympic Committee's Olympic Partners (TOP) programme.

Executives of the Beijing Organsing Committee for the 2008 Games (BOCOG) and the state television network of the People’s Republic of China, China Central Television (CCTV), will participate at SPORTELAsia 2006.

Despite disappointing figures in the US, the IOC insists coverage of the first five days of the Torino Winter Games has dominated television ratings in Europe.

Infront Asia has been appointed exclusive global marketing partner for China’s national basketball teams until the end of 2008.

Infront Asia has been appointed exclusive global marketing partner for China’s national basketball teams until the end of 2008.

An appeal to reinstate baseball and softball to the Olympic Games programme has been rejected.

Bob Fasulo is to become chief of international relations for the U.S. Olympic Committee (USOC).

The two Milan giants, Inter and AC, have topped a poll of the most famous foreign football clubs in China.

Overall spending by Irish companies in sports sponsorship is set to grow by more than 15 per cent to almost B

The president of Formula One champions Renault expects smaller sponsors to fill the void created by the withdrawal of cigarette brand title sponsor, Mild Seven, at the end of the year.

Infront has clinched the latest new media broadcast deal for this summer’s FIFA World Cup.

C-Zone, China’s sports marketing conference series, has agreed a partnership with Virgin Atlantic to fly delegates from Europe on non-stop flights between London and Shanghai.

Stanford Financial Group has signed a three-year commitment to serve as Official Partner of tennis' ATP Doubles.