China
SHANGHAI EXTENDS MASTERS COMMITMENT
The Chinese promoters of Tennis Masters Cup have extended their commitment for Shanghai to host the elite eight-man and eight-team tournament through 2008.
TV DEAL FOR WORLD BASEBALL CLASSIC
NASN has secured exclusive pan-European rights to televise the inaugural World Baseball Classic.
NEW IOC TOP PARTNER
Health care product supplier Johnson & Johnson will join the International Olympic Committee's Olympic Partners (TOP) programme.
SPORTELASIA TO WELCOME BOCOG AND CCTV
Executives of the Beijing Organsing Committee for the 2008 Games (BOCOG) and the state television network of the People’s Republic of China, China Central Television (CCTV), will participate at SPORTELAsia 2006.
IOC CLAIMS STRONG RATINGS FOR TORINO
Despite disappointing figures in the US, the IOC insists coverage of the first five days of the Torino Winter Games has dominated television ratings in Europe.
INFRONT TO MARKET CHINESE BASKETBALL
Infront Asia has been appointed exclusive global marketing partner for China’s national basketball teams until the end of 2008.
INFRONT TO MARKET THE CHINESE NATIONAL BASKETBALL
Infront Asia has been appointed exclusive global marketing partner for China’s national basketball teams until the end of 2008.
BASEBALL AND SOFTBALL STAY OUT IN THE COLD
An appeal to reinstate baseball and softball to the Olympic Games programme has been rejected.
USOC UNVEILS INTERNATIONAL CHIEF
Bob Fasulo is to become chief of international relations for the U.S. Olympic Committee (USOC).
CHINESE SOCCER SURVEY PUTS INTER TOP OF THE LEAGUE
The two Milan giants, Inter and AC, have topped a poll of the most famous foreign football clubs in China.
IRISH MARKET TO PROSPER IN SPONSORSHIP SURGE
Overall spending by Irish companies in sports sponsorship is set to grow by more than 15 per cent to almost B
RENAULT CONFIDENT OF REPLACING CIGARETTE SPONSOR
The president of Formula One champions Renault expects smaller sponsors to fill the void created by the withdrawal of cigarette brand title sponsor, Mild Seven, at the end of the year.
FIFA CHINESE MOBILE DEAL SECURED
Infront has clinched the latest new media broadcast deal for this summer’s FIFA World Cup.
CHINESE CONFERENCE GETS LIFT WITH VIRGIN
C-Zone, China’s sports marketing conference series, has agreed a partnership with Virgin Atlantic to fly delegates from Europe on non-stop flights between London and Shanghai.
STANFORD SERVES UP DOUBLE BACKING
Stanford Financial Group has signed a three-year commitment to serve as Official Partner of tennis' ATP Doubles.
GLOBAL RETURNS FOR WORLD CUP SPONSORS
Sports research company, TNSSport, has launched a multi-market service to measure the impact the World Cup has on sponsor brand sales.
SPONSOR FOR TABLE TENNIS WORLD CHAMPIONSHIP
Insurance provider ARAG will be one of the main sponsors of table tennis’ LIEBHERR World Team Championships 2006.
BEIJING DELEGATION SET FOR SECURITY SUMMIT
A delegation of event security strategists, specifiers and managers from the Beijing 2008 Olympic Games has confirmed its attendance at the second International Sports Security Summit.