Eastern Europe
Sportfive and Polish FA still talking as agency contract expiry date looms
Sportfive Poland remains in talks with the Polish Football Association (PZPN) about the renewal of its exclusive marketing agreement, despite the looming expiry date on the current contract
Canal Plus Polska repurposes pirate websites to promote its offering
Pay-television broadcaster Canal Plus has claimed a first for the Polish market through action that has led to the disabling of online portals offering pirated content, and their subsequent repurposing…
Montenegrin football league adds Meridianbet as title sponsor
Sports betting company Meridianbet has acquired naming rights to the top division of club football in Montenegro
World Table Tennis opens new sponsor category with 188Bet
World Table Tennis (WTT), the commercial arm of the International Table Tennis Federation (ITTF), has agreed a sponsorship deal with gambling platform 188Bet ahead of its inaugural WTT Champions event
Premier League rights included as Viaplay seals carriage with Canal Plus Polska
Subscription streaming operator Viaplay has signed a wide-ranging deal in Poland with pay-television broadcaster Canal Plus that includes carriage of Viaplay on Canal Plus platforms and the sublicensing…
Tokyo wins race to host World Athletics Championships in 2025
World Athletics has selected Tokyo to host its World Championships in 2025, with the Japanese capital beating rival bids from Nairobi, Silesia and Singapore
Stats Perform agrees expanded Opta data deal with Ekstraklasa
Sports data and technology company Stats Perform has extended its official data agreement with the Ekstraklasa, with the deal including access to live feeds from every match of the top division of Polish…
AMC renews Czech distribution with Vodafone for Sport1, Sport2
Media group AMC Networks International, which operates sports channels Sport1 and Sport2 in the Czech Republic, has renewed its distribution agreement with the Czech division of telecoms operator Vodafone
Sports ministers repeat calls to ban Russian, Belarussian athletes and suspend broadcasts
Western countries have reiterated calls for international sports federations to suspend Russian and Belarusian athletes from competing in their events amid the ongoing conflict in Ukraine
Skiing powerhouses take to CAS to challenge Eliasch’s FIS re-election
The national skiing associations of Austria, Croatia, Germany and Switzerland have united to protest the controversial re-election of Johan Eliasch as president of the International Ski Federation (FIS)…
Ekstraklasa includes scheduling flexibility in 2023-27 domestic rights tender
The Polish Ekstraklasa has launched its long-awaited invitation to tender for its domestic media rights from 2023-24 to 2026-27, offering flexibility to broadcasters regarding the league’s schedule and s…
LIV Golf opener to be broadcast by Mola TV and Viaplay
LIV Golf’s inaugural Invitational Series event at London’s Centurion Club this week is to be broadcast by streaming service Mola TV, SportBusiness understands, while subscription streaming operator Via…
TV3 widens NBA coverage in Baltic rights renewal
Baltics media group TV3 has agreed a multi-year extension to its broadcast rights deal with the National Basketball Association and will significantly enhance its coverage of the North American basketball…
Polish FA delivers change to sponsorship strategy with InPost deal
InPost, the European logistics firm, has become a major sponsor of the Polish Football Association (PZPN) in a two-year contract with the option of a two-year extension
Finland and Latvia replace Russia as hosts of 2023 IIHF Worlds
The International Ice Hockey Federation (IIHF) has announced today (Friday) that the Latvian capital of Riga and the Finnish city of Tampere will stage next year’s World Championship, while Switzerland h…
European League of Football strikes deal with Hungary’s Network4
The European League of Football has secured a new broadcaster in Hungary after striking a deal with media group Network4.
The American football league, which is led by former ProSiebenSat
Tokyo officially reveals bid to host 2025 World Athletics Championships
Tokyo's bid to host the World Athletics Championships in 2025 was confirmed yesterday (Wednesday), as Japanese officials welcomed an inspection team from World Athletics
Betano lands naming rights to revamped Romanian Cup
Betting operator Betano has been named as the main sponsor of the Romanian Cup under an agreement with the Romanian Football Federation (FRF)