Eastern Europe
CSKA Sofia to switch Adidas for Macron
Bulgarian football club CSKA Sofia has signed Italian sportswear firm Macron as its new kit supplier
AMC awarded Uefa national team rights in Slovakia, Czech Republic
AMC Networks International has secured rights to the Slovak national football team’s matches until 2028, along with third-party Uefa national team rights in the Czech Republic and Slovakia.
TV3 signs ESPN deal for NCAA basketball coverage in Baltics
Baltic media group TV3 has agreed a content deal with ESPN Sports Media for NCAA men’s college basketball.
Croatian FA adds betting company to sponsorship roster
The Croatian Football Association (HNS) has agreed a multi-year sponsorship deal with domestic sports betting company Prva Sportska Kladionica
Lechia Gdańsk adds eToro as shirt sponsor
Investment platform eToro has agreed a long-term deal to become a shirt sponsor of Polish Ekstraklasa side Lechia Gdańsk.
Budapest to host Giro d’Italia’s Grande Partenza in 2022
Budapest will host the first three stages of the 2022 Giro d’Italia, organisers have confirmed – two years after it had originally been set for the Hungarian capital.
Slovakia’s Joj Sport becomes available on Orange platforms
Newly-launched Slovakian pay-television channel Joj Sport has widened its reach as it has become available to subscribers of telco Orange
Polsat faces broadcast watchdog penalty over CEV volleyball coverage
Polish pay-television broadcaster Polsat could face a penalty from the country’s National Broadcasting Council (KRRiT) after failing to make a women’s European Volleyball Championship match available on …
Uefa national team rights on the market in the Balkans
The CAA Eleven agency has initiated the rights sales process in the Balkan countries for Uefa national team rights between 2022 and 2028
Ekstraklasa posted record revenues in 2020-21
The Ekstraklasa, the top tier of club football in Poland, posted record consolidated revenues of PLN328.4m (€71.9m/$83.4m) during the 2020-21 season, despite the challenges posed by the Covid-19 pandemic.
TV3 lands sports channels distribution deal with telco Tet
Baltic media group TV3 will broadcast its sports channels via the platforms of regional telco Tet, further growing the list of platforms that can air the channels
TVP sublicenses Beijing 2022 rights from Discovery
Polish public-service broadcaster TVP has sublicensed rights to the upcoming Winter Olympics 2022 in Beijing from Discovery
Česká Televize acquires rights for Euro 2024 and 2028
Czech public-service broadcaster Česká Televize has retained rights to Uefa men’s national team competitions during the 2022-28 cycle.
TVP hits out at Discovery’s FIS rights deal
Polish public-service broadcaster TVP has hit out at what it claims is Discovery Sports’ decision not to sublicense rights to International Ski Federation (FIS) ski jumping competitions, claiming the s…
Ekstraklasa prepares domestic rights tender from 2023-24 onwards
The Polish Ekstraklasa is preparing an invitation to tender for the sale of its domestic media rights from the 2023-24 season onwards, in a process that is scheduled to be completed by the end of next…
TV Joj launches sports channel
Slovakian pay-television broadcaster TV Joj has launched a new sports channel.
Joj Sport intends to focus on domestic sport and Slovak athletes
Four Continents set for European debut as Tallinn replaces Tianjin
The International Skating Union has awarded the hosting rights for the 2022 Four Continents Figure Skating Championships to Tallinn, Estonia, which replaces the Chinese city of Tianjin
Setanta pins down extension to UFC contract in Ukraine
Pay-television broadcaster Setanta Sports has extended its rights in Ukraine to the Ultimate Fighting Championship mixed martial arts promotion through to the end of 2024