Eastern Europe

Tennis
Media

Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent
Football
Media

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.
Media

France’s Professional Football League (LFP) has announced its first international rights deal since launching a tender over six months ago, an 18-territory pact with Saran Media covering Eastern Europe and Central Asia.
Football
Media

Pay-television broadcaster Nova Sport has secured first-pick rights in the Czech Republic to the Uefa Europa League and Conference League over the next three seasons, 2024-25 to 2026-27, completing the…
Football
Media

Fifa has turned to the Balkans in its media rights sales process for the next two men's World Cups, launching invitations to tender (ITTs) in eight countries.
Football
Sponsorship & Marketing

The Hungarian government has given its blessing to a controversial sponsorship deal between Russian energy firm Gazprom and the country’s leading football team Ferencváros, signalling its intention to continue relations with Russia despite its invasion of Ukraine.
Football
Sponsorship & Marketing

Chance, a subsidiary of Tipsport, has acquired title sponsorship rights to the top two divisions of Czech football, ending rival betting firm Fortuna’s backing of the leagues.
Handball
Events

The 2029 and 2031 editions of both the men’s and women’s World Handball Championships will be held in Europe, extending the International Handball Federation (IHF)’s reliance on the continent as the host of its flagship events.
Football
Media

Lega Serie A continues its piecemeal international rights sales strategy, picking off markets in direct deals, and has now issued an RFP in Poland, SportBusiness understands.
Football
Media

Pay-television broadcaster Canal Plus Polska has acquired exclusive rights to the Uefa Champions League from 2024-25 to 2026-27, strengthening its hold on club football broadcasting in Poland.
Football
Media

Broadcasters in the Ukraine must submit first-round offers for Uefa club competition rights by April 22 after the sales process was launched by the Team Marketing agency
Football
Media

Fifa has issued tenders in six Central and Eastern European countries for media rights to the 2026 and 2030 men's World Cups as it seeks to maximise the commercial impact of improved qualification prospects for Europe's mid-tier nations.
Handball
Events

The European Handball Federation (EHF) has taken the unprecedented step of awarding hosting rights for the 2026 Women’s Euro to five countries: Poland, Romania, Czech Republic, Slovakia and Turkey.
Speedway
Media

Polish pay-television broadcaster Canal Plus Polska is to remain the home of the PGE Ekstraliga, the country's top speedway league, until at least the end of 2028 after extending its exclusive rights deal
Mixed Martial Arts
Media

Polish commercial and pay-television broadcaster Polsat has extended its exclusive rights to the Ultimate Fighting Championship in a multi-year deal announced today (Monday)
Football
Sponsorship & Marketing

The Ligové Fotbalové Asociace (LFA), the Czech league football association, has begun the search for a title sponsor for the top two divisions.
Football
Media

The Team Marketing agency is to go to market with Uefa club competition broadcast rights in the Baltic countries shortly after the exit of Viaplay from the region.
Football
Media

UPL TV, the streaming project of the bulk of Ukrainian Premier League clubs, is to go live today (Friday), with global distribution secured