Eastern Europe

Pay-television broadcaster A1 Bulgaria will continue to broadcast Spanish football’s LaLiga for at least another five seasons after securing a new rights deal.

Polish commercial and pay-television broadcaster Polsat has agreed a six-year naming rights deal with the operators of the Stadion Gdańsk venue.

Pay-television broadcaster Digi Sport has secured the rights to broadcast LaLiga in Romania for the three seasons from 2021-22 to 2023-24

Greek telco Wind has expanded its deal with Discovery to carry the Eurosport channels on its Wind Vision IPTV service

IMG Arena, the sports betting arm of the IMG agency, has secured betting streaming and data rights to the Croatian First Football League from 2022-23 onwards in a ‘multi-year’ agreement with Endorphin Mag…

Sales processes for Uefa club competition broadcast rights from 2021-22 to 2023-24 have been issued in Belarus, Moldova and Romania

Germany-based workwear supplier Engelbert Strauss has been unveiled as a sponsor of this year’s International Ice Hockey Federation World Championship in a deal brokered by the Infront agency.

Belarus has lost its latest sporting event amid the upheaval in the country, with the International Biathlon Union (IBU) moving a 2021-22 World Cup competition from Minsk-Raubichi to Kontiolahti, Finland

On-demand and live streaming service LIVENow has acquired rights in multiple territories to Russia’s Gorilla MMA Series.

Hungarian media group Network4 has acquired rights to Germany’s Bundesliga for the next four seasons. The deal also grants Network4 rights to the second-tier 2.B

Broadcast rights to Italian football’s Coppa Italia and Supercoppa Italiana from 2021-22 to 2023-24 have been acquired by a string of agencies and broadcasters in different international markets.

Polish pay-television broadcaster Canal Plus Polska has again suspended its planned initial public offering, after withdrawing in November last year due to market volatility

Slovakian public-service broadcaster RTVS and commercial broadcaster Joj are both launching new sports channels

Media company Nordic Entertainment (Nent) Group has agreed a five-year rights deal across nine countries with events promotion company Matchroom Sport

Pan-regional broadcasting group Nordic Entertainment (Nent) Group has added Formula 1 rights from 2023 to its burgeoning portfolio in Poland

Poland’s Office of Competition and Consumer Protection (UOKiK) has commenced antitrust proceedings against commercial and pay-television broadcaster Polsat, and media group Discovery, following complaints o…

The International Basketball Federation (Fiba) has signed a long-term rights deal with pan-regional broadcasting group United Media across nine markets in Southern Europe

The Women’s Tennis Association has added a new event in Romania to its schedule for the 2021 season. The Winners Open will take place in the city of Cluj-Napoca from August 2-8.