England
Brentford launches new online video service with StreamAMG
English Premier League club Brentford has chosen sports streaming and technology company StreamAMG to support its new online video service
ICC announces hosts for women’s events for 2024-27
Bangladesh, England, India and Sri Lanka will host the International Cricket Council's four major women's white-ball tournaments between 2024 and 2027
Premier League appoints Brittain as first female Chair
The English Premier League has announced former government advisor Alison Brittain as its first female Chair after clubs voted unanimously to confirm her appointment
Goodwood signs Heineken deal, adds Swiss watchmaker Jaeger-LeCoultre
The UK division of Dutch brewing group Heineken has agreed a multi-year sponsorship deal with Goodwood, the English estate which hosts horseracing showpiece the Goodwood Festival
Yorkshire enters the metaverse with Virtua deal
Yorkshire County Cricket Club has entered into a partnership with metaverse platform and NFT marketplace Virtua
NEP extends Wimbledon broadcast production deal
Outside broadcast and services provider NEP UK has agreed a four-year extension to its production deal for the Wimbledon Championships
Wish resumes association with Leeds United through sleeve sponsorship deal
US mobile e-commerce company Wish has rekindled its association with Leeds United by signing on as the English Premier League football club’s sleeve sponsor for the 2022-23 season.
Little Dot agency to aid Ascot’s lifestyle brand vision
Digital content agency Little Dot Sport has been awarded a multi-platform, full service, social media and digital content account for English horse racing venue Ascot Racecourse
World Mobile switches from main shirt sponsor to sleeve status at Fulham
English Premier League football club Fulham has amended its sponsorship deal with principal partner, mobile network World Mobile, for its return to the top tier of the domestic game
Babolat moves from licensee to official partner of Wimbledon
French sports equipment manufacturer Babolat has stepped up its association with the Wimbledon Championships by agreeing a deal to become an official partner of the grand slam tennis event
England signs Betfred as shirt sponsor ahead of Rugby League World Cup
Gambling firm Betfred has agreed a deal to become the principal partner of England’s men’s, women’s and wheelchair rugby league teams ahead of the World Cup later this year.
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Everton signs up Stake.com in record main sponsor deal
English Premier League football team Everton has agreed a club record deal for casino and sports betting platform Stake.com to become its new main sponsor
MCC signs up London Oris as first timekeeping sponsor
Marylebone Cricket Club (MCC), owner of Lord’s, has agreed a three-year sponsorship deal with watchmaker London Oris.
The deal names Oris as the first official timekeeper of the MCC.
FA to drive focus on mental and physical wellbeing through Nuffield Health deal
Healthcare company Nuffield Health has agreed a five-year sponsorship deal with the English Football Association
Tottenham Hotspur boosted by £150m injection from owner ENIC
English Premier League club Tottenham Hotspur has been boosted by the announcement of a £150m (€175m) capital injection from owner ENIC.
BBC extends RideLondon deal, Ford signs on as sponsor
UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…
Burnley and Leeds pursue action against Everton over ‘breaches’ of financial rules
Relegated Premier League club Burnley, along with Leeds United, is to pursue its action against fellow club Everton for supposed breaches of financial rules
ATP and WTA strip ranking points from Wimbledon
The All England Lawn Tennis and Croquet Club (AELTC) has said it is considering its options after the Association of Tennis Professionals and Women’s Tennis Association moved to withdraw ranking points f…